newData Blog

SEO

How to Promote your Brand with SEO

One of the biggest misses in SEO is neglecting your brand. At first glance, including brand names in internal or external blogs may not seem to have many benefits. However, the truth...

Anchor Text for SEO: What Is It and Why Is It Important?

Anchor texts are an important part of SEO strategy. They’re one way to improve your ranking on search engines, but you must use them correctly if you want to see results. In...

The Truth About SEO

In the world of digital marketing, it can be easy to get caught up in the hype of the latest and greatest tool or strategy. But while those new tools and strategies...

Why On-Page SEO Matters

Both on-page and off-page SEO are essential for search engine optimization. On-page SEO is concerned with the website elements that influence search engine results page (SERP) rankings, whereas off-page SEO, as you...

Is SEO Right for Small Businesses?

Small businesses have traditionally faced numerous challenges when it comes to marketing their products. While many of these obstacles persist, the increasing popularity of digital marketing should make it easier for small...

Predictive Analytics

Predictive Analytics Marketing

Predictive analytics helps companies understand the to forecast customer behavior. Statistical techniques or machine learning algorithms are used to create sophisticated models that uncover trends and patterns.  They can also be used...

AI Ambiguity: Flipping the Switch

The AI topic generates a lot of buzz, but as with any major debate, some claims must be taken with a grain of salt. The fact that AI means different things to...

Types of Machine Learning

Just when you thought you had machine learning (ML) figured out, you find a new type waiting to be discovered. If you’re a marketer or data scientist, staying up-to-date on the different...

How COVID-19 is Changing our Relationship with Data

An increasing proportion of businesses use scientific methods to analyze data. Yet, because some key decision-makers don’t believe in data-driven methods, a sizable number of them don’t turn their data into actionable...

Why Machine Learning Has Surpassed Statistical Prediction

Business and scientific communities have learned to successfully use both machine learning and statistics for predictive analysis, yet machine learning has increasingly become the preferred method. Before looking at why, it is...

What is Artificial Intelligence?

May 2023 Update Since the original article was written in 2017, there have been several significant updates in the field of machine learning and statistics. One important development is the increasing use...

Climate Change’s Big Impact on Big Data

The problem inherent in climate change studies is not the amount of data to manage, the technology trying to tame that data, or even the people who use the technology. Science (or...

Synthetic Data

Exploring Synthetic Data

Synthetic data is artificially generated data used for the development of software, testing, and training machine learning models. In some cases, it has advantages over real data, including the ability to generate...

Why Fake Data Matters

Data is the lifeblood of business today. It's what we use to make informed decisions about where to allocate our resources, how to improve our products and services, and who our target...

Dashboard Development

12 Golden Rules of Data Visualization

Dashboards are data visualizations that provide a quick and easy way to see how your business is doing. Unlike rows and rows of uninteresting data, they can help you quickly spot trends,...

Using Dashboards to Help Close the Wealth Gap

Achieving Financial Equity Imagine closing the racial, gender, and generational wealth gaps by 2040. Achieving this type of financial equity is the goal of Impart Media—a start-up with a noble cause. The...

Analytic Recruiting

What to Consider When Hiring Techies

Finding the right candidates for technical roles can be difficult, as the most in-demand skills change rapidly and make it hard to keep up with the latest trends. In addition, the competition...

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