Reach the right audiences with search engine optimization
Does your marketing budget have an allocation for online search using SEO?
Are your competitors winning with organic search (no ads)?
Do your keywords reflect your brand while appealing to your target audience's search intent?
Are your competitors winning with organic search (no ads)?
Are you monitoring your website's traffic? Where is it coming from?
Key benefits of search engine optimization (SEO)
- Being the #1 result on Google is a hidden opportunity for many local businesses
- A website on Google’s front page builds credibility and trustworthiness to potential customers
- High-ranking websites are associated with better user experiences
- Done well, SEO leads to improved organic search results (one of the most efficient long-term marketing vehicles)
- Choosing the right keywords attract a rich source of prospects for your brand
- More than 90% of online sessions start with a search, and half of website traffic originates from organic search listings
- Most people ignore paid ads (or block them entirely) and focus on organic listings
- Prospects that reach your website via organic search are 3x more likely to buy than prospects clicking through paid ads
- You can outrank your competition while paying far less
- Organic search is driven by original content that differentiates your business from the competition
- SEO works synergistically with other channels like social media and email marketing
- The ROI from organic search optimization persist long after the campaign is over
SEO is like a fine wine… it gets better over time.
Key components of SEO
newData aspires to be the best SEO Nashville has to offer.
A sitemap is your website’s blueprint that search engines use to locate and then crawl pages. Because this is time-consuming, search engines also index your pages to speed up the search for websites in general. There are two different types of site maps: one for written words (this is the most common type and usually written in XML), and others for videos and images. Search engines like Google and Bing use site maps to structure the location of pages of websites. newData takes care of all on-page tasks for all packages.
The importance of reducing your website’s load times cannot be overstated. Fortunately, we help optimize your website so that it loads as quickly as possible. In some cases, the performance is due to issues unrelated to your website’s design but associated with where your website is hosted, the theme you use, the number of active plugins, among other possibilities.
A canonical URL prevents the duplication of the same content with different URLs. It is used to inform search engines which version of your website’s pages to use. If relevant to your website, newData ensures that canonical URLs are set up correctly.
Internal links improves the user’s experience by showing related content. While there are no set rules or standards for the inclusion of internal links, search engines value them. It is important that your internal links help a visitor to navigate throughout your website instead of merely being included to appease the search engine. To make a link important to visitors, it is recommended to include short meaningful descriptions of any URL, known as ‘anchor text’. newData does the needful.
newData search engineers also check for the correct use of header tags, used to differentiate the your written content of a page on your website. For example, an H1 heading tag is your main tag appearing on the top of the page beneath the title tag. The next level heading is your H2 heading tag, often referred to as a subheading. This is followed by H3, H4, H5, H6 and paragraph tags. Search engines have guidelines regarding how many of a particular type of tag to use and in what order they should be used.
newData provides a 31-point checklist for on-page SEO. Because of its importance in your overall search engine strategy, it is included in any organic SEO package we offer.
The infographic depicts the key components of on-page SEO:
RSS feeds* are a way to tell the world what changes you have made to your website. Changes get uploaded automatically to an RSS submission directory. Our search engineers feel an RSS feed is one of those “must-have” SEO components that are necessary to help your website achieve improved rankings.
The bulk of off-page SEO centers on the creation of backlinks. Simply put, backlinking refers to how one site links to another. When a website has many other websites linking to it, this usually means there is something compelling going on. It is not just the number of websites that link to yours that matters, but the quality of those links and their source. For example, someone may have commented about one of your products or services in a blog post. Similarly, an entire blog written with original content about your website may be posted. For search engines, blog commenting and blog posting is an important determinant of your site’s ranking and online reputation.
You may be wondering what exactly constitutes a “quality” backlink to your website. For a search engine to direct users to your webpage usually means that there is a compelling reason to refer to you. It means that your website is a trusted source of relevant content. One way that search engines assess the quality of a link is to weight the links by the popularity of the referral website (i.e., its page rank). The reality is that there are hundreds, if not thousands, of signals that are processed and analyzed by search engines to determine how trustworthy, relevant and authoritative the link is. For reputable search engine providers like newData, it is as much an art as it is a science to keep up with the ever-changing measurement of a link’s quality.
Another way your brand gets noticed is through article submissions. Here, relevance and authority are factors that tell the search engines how to assess the quality of your articles. Another critical piece of the SEO puzzle is knowing where to submit the articles.
Another important facet of organic keyword promotion is the social media component. We offer a host of social media promotional services for our higher-tiered organic SEO packages, including Google My Business Account, Pinterest Wall Postings, Twitter Profiles, Facebook Groups, and YouTube Video Profiling.
In the last few years, videos have become more valuable to search engines. Like written content, the originality and relevance of the promoted videos matters. For one thing, videos increase the time your visitors spend on your site and enhance their overall experience. This increased engagement boosts your site’s popularity with search engines as a viable link source. While videos are extremely popular today, it is important that your content keeps up with whatever medium is important in the future.
Like blogs, posting and commenting on relevant forums is a must for many businesses. Understanding what forums to post to and comment on is more important than sheer volume.
Local and national business directories can also give your website an organic SEO boost. Fortunately, newData has a formidable foothold on commercial directories in the United States. In fact, this capability is one of our comparative and differentiated competitive advantages for organic SEO. While quality directory submissions can support your rankings on Google or Bing, we believe that it should be done irrespective of SEO. In other words, the right directories can give your brand relevance without search engines.
Your search engine strategy must be flexible, dynamic and continual. It all matters.
*RSS (referred to as Rich Site Summary, replacing Really Simple Syndication) gives people and computers access to new content in a standardized format.
Learn about SEO
Our SEO process
Our SEO audit and analysis gives you a new lens to make an informed decision of what’s working with your website and what needs to be improved. Most of this step happens prior to your first campaign.
After we recommend keywords and changes to your website, the plan of attack is set in motion. newData handles most tasks as we get ready to launch your first campaign.
SEO is dynamic, requiring continual attention by your trusted SEO provider. As business objectives and SEO algorithms change, tactics may need to be tweaked and strategy re-evaluated.
Our SEO engineers and backlink content writers get to work. This is a transparent process, and the details can be found in your monthly activity report. Focus on what you do best, and we’ll do the rest.
As visitors move along your sales funnel, you will not only see sales grow by getting quality prospects, but you will come to know your audience and competitors in a new and compelling way.
What you get
We will share a list of keywords that highlight your brand and your prospective customers’ purchase intent. The keywords are prioritized based on their fit and marketplace competitiveness. You select the final list of keywords, the length of which is determined by your chosen SEO package.
Each month you will get an SEMrush report*, the industry gold standard to understand what is working and what needs tweaking. Most items are included in all of our SEO packages.
- 31 Point Checklist
- Action Points
- Ranking Status
- Social Bookmarking
- Directory Submission
- Local Directory Submission
- Article Submission
- Article URL Submission
- Ezine Article Posting
- Blog Submission
- Blogger URL Submission
- WordPress Submission
- WordPress URL Submission
- Tumblr Posting
- Tumblr URL Submission
- Press Release Submission
- Press Release URL Submission
- Google Own Domain Backlinks
- NAP Listing
- Search Engine Submission
- RSS-Feed Submission
- Pinterest Wall Post
- Video Submission
*Report containing performance and diagnostic metrics used to evaluate SEO effectiveness.
After receiving your approval to work on your website, we implement on-page SEO. If you would rather handle the implementation yourself, our team will provide you with the required files and analysis to ensure a successful SEO campaign.
At this stage, we get involved in back-linking and other off-page SEO activities. Without a doubt, this is where the majority of our time and efforts is spent. For transparency, we ask for your approval for offsite content.
- Transparency at every stage of a structured yet flexible process
- Confidence through SEO expertise
- Client-oriented, friendly service
- Results driven