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SEO

Grow with SEO: Using Organic Search to Drive Business Results

Search Engine Optimization (SEO) is fast becoming an integral part of the corporate lexicon, yet it is still not widely understood. Its desired outcome of driving business performance via search queries, however,...

SEO: An Inconvenient Truth

In the world of digital marketing, it can be easy to get caught up in the hype of the latest and greatest tool or strategy. But while those new tools and strategies...

Is SEO Right for Small Businesses?

Small businesses have traditionally faced numerous challenges when it comes to marketing their products. While many of these obstacles persist, the increasing popularity of digital marketing should make it easier for small...

Anchor Text for SEO: What Is It and Why Is It Important?

Anchor texts are an important part of an SEO strategy. It's one of the ways that you can improve your ranking on search engines, and you must use it correctly if you...

Predictive Analytics

Why Machine Learning Has Surpassed Statistical Prediction

Business and scientific communities have learned to successfully use both machine learning and statistics for predictive analysis, yet machine learning has increasingly become the preferred method. Before looking at why, it is...

How COVID-19 is Changing our Relationship with Data

An increasing proportion of businesses use scientific methods to analyze data. Yet, because key decision-makers do not believe in a data-driven method, a sizable number do not turn their data into actionable...

What is artificial intelligence?

What is Artificial Intelligence? This question has been hotly debated ever since the advent of programmable digital computing in the 1940s. Alan Turing, a British mathematician and logician, was one of the...

Climate Change’s Big Impact on Big Data

The problem of climate change is not the amount of data to manage, the technology trying to tame that data, or even the people who use the technology. The problem has to...

Types of Machine Learning

The ways we train machines generally fall into three main methods: Supervised learning, semi-supervised learning, and unsupervised learning. Supervised learning is when the training data has both the input and output. Returning to...

Ai Claims Hidden in Ai Ambiguity

AI Claims Hidden in AI Ambiguity There’s a lot of buzz around AI. But like with any major debate, some claims must be taken with a grain of salt. The fact that...

Why Synthetic Data Matters

Data is the lifeblood of business today. It's what we use to make informed decisions about where to allocate our resources, how to improve our products and services, and who our target...

Dashboard Development

12 Golden Rules of Data Visualization

Dashboards are data visualizations that provide a quick and easy way to see how your business is doing. Unlike rows and rows of uninteresting data, they can help you quickly spot trends,...