SEO Nashville

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Why SEO?

  • Being on top of Google’s search results page is a hidden opportunity for many businesses
  • A website appearing on Google’s front page is more appealing and trustworthy
  • High-ranking websites are associated with better user experiences and higher conversions
  • The right keywords promote your brand and attract quality prospects
  • Most people ignore paid ads (or block them entirely) and focus instead on organic listings
  • Prospects that reach your website via organic search are 3x more likely to buy (vs paid ads)
  • SEO complements other marketing channels like social media and email campaigns
  • ROI from search optimization persists long after the campaign is over
  • More than 90% of online sessions start with a search, and half of website traffic originates from organic search listings

Why newData?

newData’s provides local as well as national SEO Services to clients who value transparency and adhere to ethical search engine optimization practices. We get you to the top and keep you there:

  • Data-driven SEO
  • SEO experts 
  • Competitively priced
  • Fully transparent in everything we do
  • Guided by white hat SEO best practices
  • Comprehensive and personalized service
  • Proven track record that speaks for itself

Take advantage of newData’s size and value, no matter where you are in the United States when it comes to marketing your company. We currently serve clients in Nashville, Chattanooga, Birmingham, Huntsville, Louisville, Atlanta, San Diego, and Washington DC.

SEO Terms

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Alt Text
Anchor Text
Architectural SEO

Alt text (alternative text), also known as "alt attributes" or "alt descriptions," is a piece of HTML code that is used to describe the content of an image on a web page. The alt text is displayed in place of an image if the image is unable to be displayed for some reason, such as if the image file is not found or if the user is using a screen reader.

Alt text is important for several reasons. First, it helps users who are unable to see the image understand what the image is about. This is especially important for users who are using screen readers or who have visual impairments.

In addition, alt text is important for SEO because it helps search engines understand the content of an image and how it relates to the rest of the web page. When you use relevant and descriptive alt text, it can help improve the visibility of your web page in search engine results.

To add alt text to an image in HTML, you can use the alt attribute in the img tag, like this: <img src="image.jpg" alt="A description of the image"> It's important to note that the alt text should be a concise and accurate description of the image, rather than a list of keywords. The text should be relevant to the context of the image and the rest of the web page.

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Alt Text
Anchor Text
Architectural SEO

Alt Text

Alt text (alternative text), also known as "alt attributes" or "alt descriptions," is a piece of HTML code that is used to describe the content of an image on a web page. The alt text is displayed in place of an image if the image is unable to be displayed for some reason, such as if the image file is not found or if the user is using a screen reader.

Alt text is important for several reasons. First, it helps users who are unable to see the image understand what the image is about. This is especially important for users who are using screen readers or who have visual impairments.

In addition, alt text is important for SEO because it helps search engines understand the content of an image and how it relates to the rest of the web page. When you use relevant and descriptive alt text, it can help improve the visibility of your web page in search engine results.

To add alt text to an image in HTML, you can use the alt attribute in the img tag, like this: <img src="image.jpg" alt="A description of the image"> It's important to note that the alt text should be a concise and accurate description of the image, rather than a list of keywords. The text should be relevant to the context of the image and the rest of the web page.

Anchor Text

Anchor text is the visible, clickable text in a hyperlink. It is an important factor in SEO because it provides context about the content of the linked page and can help improve the search engine ranking of the page.

When a user clicks on a link, the anchor text helps them understand where the link will take them and what they can expect to find on the linked page. It is important to use descriptive and relevant anchor text to help users and search engines better understand the content of the linked page.

For search engines, anchor text can be a valuable source of information about the content of a linked page. By analyzing the anchor text of links pointing to a page, search engines can gain a better understanding of the page's content and its relevance to certain keywords. This can help improve the search engine ranking of the page.

Overall, it is important to use descriptive and relevant anchor text in links to help improve the user experience and the search engine ranking of the linked page.

Architectural SEO

Architectural optimization refers to the process of optimizing the structure and organization of a website to make it more search engine friendly. This can include things like:

  • Organizing the content on a site into a clear hierarchy
  • Using descriptive and relevant URLs
  • Optimizing the website's internal linking structure

Optimizing a website's architecture can have a number of benefits for SEO, such as:

  • Making it easier for search engines to crawl and index the site, which can improve its visibility in search results
  • Improving the user experience, as a well-organized site is often easier to navigate and use
  • Helping search engines understand the context and relevancy of a website's pages, which can help improve their ranking in search results.

Backlinks

Backlinks, also known as "inbound links" or "external links," are links from other websites that point to your website. When a website includes a link to your website, it is considered a backlink.

Backlinks are important for SEO because they can help improve the visibility and ranking of your website in search engine results. Search engines use algorithms to determine the quality and relevance of websites, and backlinks can be a factor in this process. In general, the more high-quality backlinks a website has, the more likely it is to rank well in search results.

There are a few different ways to get backlinks for your website. One way is to create high-quality content that other websites will want to link to. You can also reach out to other websites and ask them to link to your website. Additionally, you can participate in online communities and forums related to your industry, and include links to your website in your contributions.

It's important to note that not all backlinks are created equal. Search engines place more value on backlinks from high-quality, authoritative websites. So, while it's important to try to get as many backlinks as possible, it's also important to focus on getting backlinks from websites that are relevant to your industry and have a good reputation.

Black Hat SEO

Black Hat SEO refers to the practice of using deceptive tactics to improve the ranking of a website in search engine results. These tactics often violate the rules established by search engines and can include:

  • Keyword stuffing
  • Spamming
  • Other forms of manipulation

While these practices may temporarily boost a website's ranking, they can ultimately result in penalties from search engines and a negative impression on potential customers. It is generally better to use ethical, or "white hat," SEO techniques that follow search engine guidelines and provide value to users.

Bounce Rate

Bounce rate is a metric that measures the percentage of visitors who leave a website after only viewing one page, it can indicate how well a website is meeting the needs of its visitors and how well it is providing valuable or relevant content to them.

Bounce rate is important for SEO because it is a measure of how well a website is meeting the needs of its visitors. A high bounce rate indicates that visitors are leaving the website quickly after arriving, which could mean that the website's content is not relevant or engaging to them. This can signal to search engines that the website is not providing valuable or relevant content, which can negatively impact its search engine rankings.

Additionally, a high bounce rate can also indicate that the website has technical issues such as slow loading times, poor navigation, or broken links that are causing visitors to leave quickly. These issues can also negatively affect search engine rankings.

In contrast, a low bounce rate indicates that visitors are staying on the website for longer and engaging with its content, which can signal to search engines that the website is providing valuable and relevant content. This can help improve search engine rankings.

It's worth noting that bounce rate alone is not a direct ranking factor, but it's a metric that can indicate the overall user experience and how well the website is providing value to the user.

Breadcrumb Navigation

Breadcrumb navigation is a type of website navigation that shows the path a user took to get to a specific page, often represented as a series of links separated by a "greater than" symbol. The links in the breadcrumb trail typically show the user's location in the website's hierarchy, and allow the user to go back to the previous pages without going back through the browser's history.

Breadcrumb navigation is important for SEO because it helps to improve the user experience by making it easy for users to understand the structure of a website and navigate it. It also helps search engines understand the structure of a website and how its pages are related to each other, which can be beneficial for search engine rankings.

Additionally, breadcrumb navigation can also help users to find what they are looking for more quickly, by providing a clear indication of where they are in the site structure. This can reduce the bounce rate and increase the time spent on the website, leading to a better user experience, which is a ranking factor for search engines.

In summary, breadcrumb navigation is a useful tool for SEO because it helps users to understand and navigate a website, providing a better user experience, and it helps search engines to understand the structure of the website which can improve the visibility of the website in search results.

Brand Keywords

Brand keywords are specific terms and phrases that are associated with a particular brand or business. Examples of brand keywords include the business's name, the names of its products or services, and any slogans or taglines associated with the brand.

Brand keywords are important for SEO because they help to increase the visibility of a website in search engine results. When people search for a brand's name or specific products or services associated with that brand, having strong optimization for those keywords can help to ensure that the brand's website appears at the top of the search results. This can help to drive more traffic to the website and increase brand awareness. Additionally, having a strong presence for brand keywords can also help to protect a brand's reputation by making it more difficult for negative or fake websites to rank for those keywords. An example of brand keywords for a company called "Acme Inc" would be:

  • "Acme Inc"
  • "Acme"
  • "Acme products"
  • "Acme services"
  • "Acme solutions"
  • "The Acme way"
Note that brand keywords can include multiple variations of the brand name, such as "Acme Inc" and "Acme", as well as specific products or services offered by the brand, such as "Acme products" and "Acme services". It can also include slogans or taglines that are associated with the brand, such as "The Acme way".

Canonicalization

Canonicalization is the process of specifying a single preferred version of a web page to be indexed by search engines. It is used to prevent duplicate content from appearing in search results and to help search engines understand which version of a web page should be ranked.

Duplicate content can occur for a variety of reasons, such as when a web page has multiple URLs that point to the same content, or when the same content is available on multiple websites. This can create confusion for search engines, which may not know which version of the content to index or rank.

To address this issue, webmasters can use the rel="canonical" attribute to specify the preferred version of a web page. This attribute is added to the head section of the HTML code for a web page and points to the URL of the preferred version of the content.

For example, if you have a web page with multiple URLs that all point to the same content, you could use the rel="canonical" attribute to specify the URL that you want search engines to index. This would help ensure that only the preferred version of the content appears in search results, rather than multiple versions of the same content.

Canonicalization is an important aspect of SEO because it helps search engines understand which version of a web page is the most important and relevant. By using canonicalization, you can help ensure that your website's content is correctly indexed and ranked by search engines.

Content Marketing

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Content marketing is often used in conjunction with SEO because it can help improve the visibility and ranking of a website in search results. By creating high-quality, relevant content that is optimized for search engines, you can attract more traffic to your website and improve your chances of ranking well in search results.

There are many different types of content that can be used in content marketing, including:

  • Blog posts
  • Articles
  • Videos
  • Podcasts
  • Infographics
  • Social media posts

The key is to create content that is valuable and informative for your target audience, and that addresses their needs and interests.

To be effective, content marketing requires a well-defined content strategy that outlines your goals, target audience, and the types of content you will create. It also requires a plan for distributing and promoting your content, so that it reaches your target audience and generates the desired results.

Overall, content marketing is a powerful marketing tool that can help businesses attract and retain customers, and drive profitable customer action.

Conversion rate

The conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It is often used as a metric to measure the effectiveness of a website or marketing campaign.

For example, if a website receives 100 visitors in a day and 10 of those visitors make a purchase, the website's conversion rate would be 10%. A high conversion rate is generally seen as a good thing, as it indicates that a large percentage of visitors are taking the desired action.

There are several factors that can influence a website's conversion rate, including:

  • The design and layout of the website
  • The relevance and quality of the content
  • The clarity of the call-to-action
  • The overall user experience

In the context of SEO, improving the conversion rate can be an important goal. By optimizing a website for search engines and improving its visibility in search results, businesses can increase the number of visitors to their website and, in turn, the number of conversions.

To improve the conversion rate of a website, it's important to analyze data and identify any issues or barriers that may be preventing visitors from taking the desired action. This can involve testing different versions of the website, analyzing user behavior, and making changes to improve the user experience.

Additionally, it's also important to have a clear and prominent call-to-action (CTA) on the website, that guides visitors on what action they should take next. A clear and relevant CTA can help increase the chances of visitors taking the desired action and improve the conversion rate of the website.

Click-Through-Rate (CTR)

CTR is a metric that measures the percentage of users who click on a specific link or call-to-action. It is often used to measure the effectiveness of a marketing campaign or the relevance of a website's content to its target audience.

For example, if a website receives 100 visitors and 10 of those visitors click on a specific link, the website's CTR for that link would be 10%. A high CTR is generally seen as a good thing, as it indicates that a large percentage of visitors are interested in the content or action being offered.

In the context of SEO, CTR can be an important metric to track. A high CTR can indicate that a website's content is relevant and valuable to its target audience, which can help improve its ranking in search results.

To improve CTR, it's important to optimize the content and design of a website to make it more appealing and relevant to its target audience. This can involve:

  • Testing different versions of the website
  • Analyzing user behavior
  • Making changes to improve the user experience

It can also involve using targeted keywords and phrases in the website's content and meta tags to improve its visibility in search results.

Directories

Just like it sounds, directories are simply online listings of websites. Similar to the “Yellow Pages,” directories help people find what they are looking for and drive traffic to your businesses…in this case your website. Other directories such as Yelp and Yahoo are fee-based, but may be helpful depending upon the nature of your business.

Directories can be useful for SEO in certain cases, but they are not generally considered to be a major factor in determining search engine rankings. Submitting your website to relevant directories can help improve visibility and drive traffic to your site, which can in turn help improve your search engine rankings. However, it's important to note that submitting your website to too many low-quality directories or "link farms" can actually harm your search engine rankings. Additionally, directories are not as important as other SEO factors such as high-quality content, technical SEO, and backlinks from authoritative websites.

Domain Authority

Domain Authority, or DA, is a scoring system developed by the company Moz that measures the strength of a website's domain on a scale from 1 to 100. It is often used by SEO experts as a way to compare a website's ranking potential to that of its competitors. While it is not directly used by Google in its search algorithm, it can be a useful tool for evaluating a website's ability to rank well in search engine results pages.

Domain authority (DA) is a metric used to predict how well a website will rank on search engine result pages (SERPs). It is a score developed by Moz that ranges from 0 to 100, with higher scores indicating a higher likelihood of ranking well. While domain authority is not an official metric used by search engines like Google, it is generally considered to be a good indicator of a website's overall strength and potential to rank well.

Having a high domain authority can be beneficial for SEO because it indicates that a website is likely to have strong backlinks, high-quality content, and good technical SEO. These are all factors that search engines consider when ranking websites. However, it's important to note that domain authority is just one of many factors that search engines use to determine rankings, and it's not the only metric that matters. Other important factors include relevance, quality of content, and user engagement.

To improve your Domain authority, you need to focus on building high-quality backlinks, Improve the technical SEO, create high-quality, relevant content, and improve user engagement.

Engagement

Engagement refers to the level of interaction and involvement of website visitors. This can include metrics such as time on site, pages per session, and bounce rate. These metrics can indicate how interested and engaged users are with the content on a website.

Time on site measures the length of time a visitor spends on a website before leaving. A high time on site can indicate that the user is engaged with the content and finding it valuable.

Pages per session measure the number of pages a user views on a website during a single session. A high number of pages per session can indicate that a user is engaging with the website and exploring its content.

Bounce rate measures the percentage of visitors who leave a website after only viewing one page. A low bounce rate can indicate that users are engaging with the content and continuing to explore the website.

External Links

External links (also known as "inbound links" or "backlinks") refer to links from other websites that point to a specific page or website. These links are an important factor in determining the authority and credibility of a website, and can have a significant impact on its search engine rankings.

When a website receives a backlink from another site, it is considered a "vote of confidence" for the quality and relevance of the content on that site. The more high-quality external links a website has pointing to it, the more authoritative and credible it is considered to be in the eyes of search engines. This can lead to higher rankings for the site in search engine results pages (SERPs).

However, not all external links are created equal. The quality and relevance of the linking website and the context of the link can also play a role in determining the value of a backlink. Links from high-authority, reputable websites are considered more valuable than links from low-quality or spammy sites.

Search engines also penalize websites that engage in manipulative link building practices, such as buying links or participating in link farms. So, it's important to have a natural link building strategy, which is obtained by creating high-quality, relevant and shareable content that other sites will want to link to.

Entry Pages

Entry pages (also known as "landing pages") refer to the first pages that a user visits when arriving on a website. These pages can be the home page of a website, or a specific page within the site that is linked to from an external source, such as a search engine results page (SERP) or another website.

Entry pages are important for SEO because they can be used to provide a positive first impression to users and to encourage them to explore the website further. Search engines also use entry pages as a way to determine the relevance and authority of a website, as well as the quality of the user experience.

For example, if many users are entering a website on a specific page, it could mean that the page is highly relevant to their search query or that the page is well-optimized for search engines. On the other hand, if many users are leaving the website immediately after arriving on the entry page, it could indicate that the page is not relevant to their search query, or that the page is poorly designed and not providing a good user experience.

Therefore, it's important to optimize the entry pages for both users and search engines, by including relevant and valuable information, and by providing a clear and easy-to-use navigation.

Event Tracking

Event tracking refers to a method of measuring user interactions with specific elements on a web page, such as button clicks, form submissions, video plays, and other types of user interactions. This can help website owners understand how users are interacting with their site and identify areas for improvement.

Event tracking is typically implemented using JavaScript code, which is added to the website's pages to track specific user interactions. This code can be used to record events such as button clicks, form submissions, and video plays, and send that information to analytics tools like Google Analytics.

By using event tracking, website owners can gain insights into how users are interacting with their site, such as which pages are most popular, which buttons or forms are being used the most, and how long users are spending on certain pages. This information can be used to optimize the website for better user engagement and improve the overall user experience.

Exit Pages

Exit pages refer to the last pages that a user visits before leaving a website. Like entry pages, exit pages can provide important insights into how users are interacting with a website and identify areas for improvement.

Exit pages can be used to understand which pages on a website are causing users to leave the site. High exit rates on a particular page can indicate that the page is not relevant to the user's search query, or that the page is poorly designed and providing a poor user experience.

For example, if a high percentage of users are exiting a website on a specific page, it could mean that the page is not providing the information or content that the users were looking for. This can help website owners identify and fix issues such as broken links, confusing navigation, or irrelevant content.

Exit pages can also provide valuable information to SEO, as they can help website owners understand which pages are not performing well and causing users to leave the site. This can help to identify pages that need to be optimized or improved in order to reduce bounce rate and increase user engagement.

It's important to note that exit pages are not always a negative thing, as users may leave a website after finding the information they were looking for. Therefore, it's important to consider the exit pages in conjunction with other metrics like time on site and pages per session to understand the user behavior and engagement with your website.

Entity An entity in SEO is a subject or concept that can be identified and described by a set of words or phrases, typically using Schema.org structured data. It's designed to add context and additional information to search engine results pages (SERPs).

An entity is identified by its attributes such as name, description, type and image URL. These attributes provide search engines with additional information about the subject or concept for SERPs so that search results are more relevant and useful. Entity-based SEO also gives content creators a way to add structure to their content and indicate topics, areas of expertise and other important concepts. Additionally, it helps search engines better understand the content by providing them with valuable structural information related to entities mentioned in the content.

An example of an entity in SEO could be a person, such as a celebrity, who has their own page on a website or blog. Structured data, such as Schema.org's Person type, can be added to the page using microdata or JSON-LD to provide search engines with more information about the individual, including their name, description and image URL. This helps search engine algorithms understand the context of the content better and improves search result relevance

E-A-T

E-A-T stands for Expertise, Authority and Trustworthiness. This is a concept used in Google's Quality Rater Guidelines as a way to measure the quality of webpages. Websites that demonstrate expertise, authority, and trustworthiness are more likely to appear higher up in search engine results pages (SERPs).

Expertise refers to an author's ability to provide accurate, reliable information about a given subject. This could be demonstrated through credentials or experience in the field.

Authority is a measure of how respected or authoritative the website is on the subject. A website with many reputable sources linking to it can be seen as more authoritative than one without any external references.

Trustworthiness means that readers or viewers can trust the accuracy of what they read on the page. Signs of trust include well-researched information, clear citations and links, and having clear contact information available on the page.

Favicon

A favicon is a small graphical icon associated with a website. It appears in the browser’s address bar, bookmark lists, and search engine results pages (SERPs). They’re typically square or round in shape and can be in different colors depending on the website’s theme.

Favicons are used to help visitors easily identify their favorite websites, as well as to create a more professional-looking web presence. It also helps to distinguish your website from others that may have similar titles but different content.

Creating a favicon requires you to have an image file of at least 16x16 pixels in size with a transparent background. Popular image formats for Favicons include .ico, .png, and .gif. Once you have the image file ready, you can upload it to your website's root folder and add code to your HTML page header linking to the favicon location.

It is also possible for multiple versions of a Favicon to exist within one website, allowing browsers that support certain features like Apple Touch Icon and Microsoft tile icons access them separately from other versions of the site's Favicon.

Your Favicon should be meaningful and represent your brand or company logo in some way so that visitors will recognize it quickly when browsing through their list of bookmarks or SERPs. Additionally, its size should be kept small so that it doesn't take up too much space on webpages or slow down loading speed significantly. Lastly, make sure it looks good both on regular desktop displays as well as mobile devices like smartphones and tablets.

Featured Snippet

A Featured Snippet is a short summary of an answer to a query that appears at the top of search engine results pages (SERPs). It provides a concise and clear answer to common questions without the user having to click through to another page. This can save time and provide immediate gratification for online users.

Featured snippets usually appear in two different forms: paragraph snippets, which display text-based answers, and list snippets, which feature bulleted lists of items related to the user's query. The content shown in these featured snippets is typically pulled from high-ranking webpages or other authoritative sources.

The goal behind featured snippets is to give users quick and accurate information directly from the search engine results page. They can also help drive more organic traffic to a website as people are drawn in by the succinct information provided.

In order for your website's content to appear in SERP Featured Snippets, it must be written in a way that Google can identify as an answer. This means using appropriate headings, including key words relevant to the topic, and keeping paragraphs short with clear bullet points when needed. For list snippets, use descriptive sentences instead of just listing keywords or phrases.

Fragmentation

Fragmentation is a phenomenon that occurs when a webpage’s content is split into multiple parts, making it difficult for search engine crawlers to process. This can occur when different versions of the same page are served to Googlebot and other search engine crawlers in order to optimize loading speed or other performance objectives.

In SEO terms, fragmentation means that instead of seeing one unified version of a page, web crawlers may be presented with several different versions at the same time - this is known as crawl fragmentation. If this happens, then instead of indexing only one version of the page, the search engine has trouble understanding what each piece of information on the page is about and which URL to assign ranking credit too.

Fragmentation can also cause confusion for humans who are looking for specific information on a website - without being able to access all areas of a given page, they may miss important content that’s hidden away in fragments. Additionally, disorganized indexing by search engines can lead to poor rankings and loss in organic traffic if their algorithms struggle to understand how pages relate with each other.

To avoid crawl fragmentation and ensure good visibility within SERPs, webmasters should prioritize keeping their websites organized. This means properly redirecting pages whenever URLs change or consolidating any duplicate content into one single page. Additionally, website owners should use canonical tags when necessary so that search engines know exactly which URL holds the authoritative version of any given content.

Fetch and Render

Fetch and Render is a Google Search Console tool that allows webmasters to see how their page appears in Google's index. This feature enables users to check how their website looks when it is crawled and indexed by a search engine, allowing for better optimization of website content.

To use the Fetch and Render tool, open Google Search Console and click ‘Fetch as Google’ under the Crawl menu. Once the page has been fetched, the preview will show two versions - the fetched version (the HTML code) and the rendered version (the visual representation). Both are important for optimizing your website for search engines; while the fetched version will show what content is being discovered and indexed, the rendered version shows if there are any issues with loading scripts or metadata which could affect your website’s visibility.

It’s also important to remember that this tool can be used on both desktop and mobile devices. This allows webmasters to view how their page appears on different devices, enabling them to identify errors or potential issues with their website design before they become problems with customers or visitors.

Overall, Fetch and Render is an essential tool for SEO professionals who want to ensure that their website is optimized properly for all devices. By testing out pages regularly, they can identify any issues quickly, allowing them to make necessary changes before they damage organic rankings or user experience.

Google Algorithms

Google is the dominant search engine, so it's important for businesses to understand its algorithms in order to improve their search rankings. Google's algorithms process large amounts of data quickly to create indexes that are used to generate search engine results pages (SERPs). While Google doesn't update its algorithms frequently, the changes it does make can be significant and may require businesses to adjust their SEO strategies in order to maintain or improve their ranking. It is important to stay informed about major updates from Google and to adapt to any changes in order to continue to be successful in search results.

Headings (H1, H2, etc.)

Headings (H1, H2, etc.) are HTML tags that are used to structure the content on a web page. They are used to indicate the hierarchy of information on the page, with H1 headings being the most important and H6 headings being the least important.

In the context of SEO, headings can be an important factor in how search engines understand and rank a web page. The headings on a web page help search engines understand the structure and content of the page, and they can also be used as a factor in determining the relevance of the page to a particular search query.

It's important to use headings appropriately on a web page to help search engines understand the content and to make it easier for users to scan and read the page. Here are some best practices for using headings:

  • Use only one H1 heading per page
  • Use headings to describe the content that follows
  • Use headings to create a logical and hierarchical structure for the content on the page
  • Use relevant and descriptive headings that accurately reflect the content of the page

By following these best practices, you can help improve the SEO of your web page and make it more user-friendly.

Hreflang

Hreflang is an HTML attribute that tells search engines which language you are using on a specific page, and helps to ensure that the correct language version of a page is shown to users in search results. It is particularly important for websites that have content in multiple languages or targeted to different languages.

By using hreflang, you can indicate to search engines which language you are using on a specific page, and helps search engines to serve the correct version of a page to users based on their language preferences. This can help to improve the user experience and increase the chances of users clicking through to your website. It also helps to avoid having the same content in multiple languages indexed and competing with each other in the same search engine results, which could negatively impact your website's ranking.

Hreflang can be implemented in a number of ways, including using HTML tags, HTTP headers, or sitemap files. It is an important aspect of technical SEO and should be implemented if your website targets multiple languages or regions.

HTML Sitemap

An HTML Sitemap is a webpage on a website that lists all of the pages on the website in an organized and hierarchical way, making it easy for users and search engines to find and navigate through the website's content. The HTML Sitemap is typically linked to from the website's footer and is often used as a supplement to the XML sitemap which is used to help search engines discover and index the pages of a website.

HTML sitemaps are important for SEO because they help search engines to easily discover and crawl all of the pages on a website. By providing a clear and organized structure of the website's content, an HTML sitemap can help search engines to understand the overall structure and hierarchy of the website, which can improve the website's visibility in search engine results. Additionally, an HTML sitemap can also help users to easily find and navigate through the website's content, which can improve the user experience and increase the chances of users staying on the website and engaging with the content.

While HTML sitemap is not strictly necessary for SEO, it can be a useful tool for improving the discoverability of a website's pages and the user experience. It can also be useful for websites that have a large number of pages, or for websites with complex navigation structures.

HTTP Status Code (e.g. 200 OK, 404 Not Found)

HTTP status codes are three-digit numbers returned by a server to indicate the status of a requested resource, such as a web page. The codes are grouped into classes, with the first digit of the code indicating the general class of the response.

The most common status codes include:

  • 200 OK: Indicates that the request was successful and that the requested resource was returned.
  • 404 Not Found: Indicates that the requested resource could not be found on the server.
  • 301 Moved Permanently: Indicates that the resource has been permanently moved to a new location, and the client should use the new URL to access it.
  • 503 Service Unavailable: Indicates that the server is currently unavailable and unable to handle the request.

HTTP status codes are important for SEO because they help to ensure that a website's pages are accessible to both users and search engines. When a search engine crawls a website, it checks the status codes of the pages to make sure they are valid and accessible. A status code of 200 OK indicates that the page is accessible, while a 404 Not Found or 503 Service Unavailable indicates that the page is not accessible. If a search engine encounters a large number of 404 errors or other error codes, it may assume that the website is not well-maintained and may reduce the website's visibility in search engine results.

Additionally, the use of the 301 redirects, which indicates that the resource has been permanently moved, is important for SEO because it helps to preserve the link equity and the ranking power of the original page, by passing that to the new URL.

Proper handling of HTTP status codes, such as redirecting broken links to valid pages, can help to improve the user experience and ensure that a website's pages are accessible and well-maintained, which can improve the website's visibility in search engine results.

Google Bot

Googlebot is the web crawler used by Google to discover and index content on the internet. It is the software that automatically navigates the web, following links from one webpage to another, and "crawling" the content of each page it visits. As it crawls the web, it indexes the content of each page it finds, making it searchable in Google's search engine results pages (SERPs).

Googlebot can also be used to analyze the structure and content of a website, and is used to help ensure that Google's search results are as relevant and useful as possible. It also helps to detect any errors or issues on the website that might affect the user experience and provide a report on this to the website owner via Google Search Console.

Google My Business (GMB)

GMB is important for SEO because it helps local businesses to improve their visibility in Google Maps and local search results. Having a GMB listing allows businesses to provide accurate and up-to-date information about their location, hours of operation, contact information, and services offered. This information is used by Google to display search results that are relevant to the user's location and query.

When a business claims and verifies their GMB listing, they can also add photos, videos, and other information to help potential customers learn more about the business. This can help to improve the click-through rate and drive more traffic to the website.

Additionally, Google My Business also allows customers to leave reviews, which can help to increase the visibility of a business in search results. Positive reviews, in particular, can help to establish trust and credibility with potential customers.

Furthermore, Google My Business provides insights and analytics on how customers are searching and finding your business. This information can be used to optimize your listing and make it more visible to potential customers.

In summary, Google My Business is an important tool for local SEO because it helps to improve the visibility of a business in local search results, increase website traffic, establish trust and credibility with potential customers, and provide valuable insights on how customers are finding and interacting with a business.

Indexing

The term "index" refers to a database of websites that a search engine has crawled and stored information about. There are several types of indexes, including country-specific ones, which are created for websites in a particular country and can be identified by their domain extension (such as ".jp" for Japan or ".de" for Germany). There are also local indexes, which are created for websites in a specific geographical area and are often used to display local businesses or "near me" search results when a user is looking for a service or business in their area.

Google uses automated software called "spiders" or "bots" to crawl the internet and discover new websites. When a spider crawls a website, it follows links on the website and indexes the content it finds. The indexed content is then stored in Google's database, where it can be retrieved and displayed in search results.

To improve the chances of a website being indexed by Google, it is important to follow best practices for search engine optimization (SEO). This includes making sure that the website is easy for spiders to crawl, using relevant and unique content, and ensuring that the website is properly linked to from other websites. Additionally, it is important to keep the website up to date and regularly add new content to encourage the spiders to revisit and reindex the site.

Internal Links

Internal links are links from one web page on a website to another web page on the same website. They are used to help users navigate the website and to provide additional context and information about the content on the page.

In the context of SEO, internal links can be an important factor in how search engines understand and rank a website. When a website includes internal links, it helps search engines understand the relationship between the pages on the website and the hierarchy of the content. This can help improve the visibility and ranking of the website in search results.

Internal links can also be useful for users because they provide a way to explore related content on the website. By including internal links within the content of a web page, you can help users find additional information and resources that may be of interest to them.

To optimize internal links for SEO, it's important to use descriptive and relevant anchor text (the text that is clicked on to follow the link) and to link to relevant and high-quality pages. It's also a good idea to use a hierarchical structure for your internal links, with the most important pages being linked to directly from the homepage and less important pages being linked to from within those pages. This can help search engines understand the importance and relevance of the pages on your website.

Javascript

JavaScript is a programming language that is commonly used to create interactive elements on web pages such as forms, buttons, and dynamic content.

JavaScript is important for SEO because it can affect how search engines crawl and index a website's content. Some search engines, such as Google, have the ability to execute JavaScript code, but others may not. If a website heavily relies on JavaScript to load its content, it may not be fully indexed by search engines that are not able to execute JavaScript, which can negatively impact the website's visibility in search engine results.

To make sure that a website's content is accessible to search engines, it's important to use JavaScript responsibly, and to also provide alternative ways for search engines to access the content, such as using server-side rendering or providing an HTML snapshot of the content. This can help to ensure that the website's content is properly indexed and can improve the website's visibility in search engine results.

Joomla

Joomla is a content management system (CMS) that is used to create and manage websites. It is an open-source platform that allows users to easily create and manage websites without needing to have extensive technical knowledge.

Joomla is not an SEO term, it is a CMS, and it's important for SEO because it allows for easy management and optimization of a website's content and structure, which can help to improve the website's visibility in search engine results. Joomla has many built-in SEO features such as the ability to create and manage meta tags, which can improve the website's visibility in search results, and the ability to create and manage sitemaps, which can help to improve the website's discoverability. Additionally, Joomla allows for the use of third-party SEO extension to further optimize the website, such as creating a clean and organized structure, creating and managing redirects, and more.

By using Joomla, website owners can easily manage and optimize their website's content, structure, and metadata, which can help to improve the website's visibility in search engine results and increase the chances of users finding and engaging with the website's content.

Keyword Density

Keyword density is a measure of the frequency of a particular keyword or phrase within the content of a web page. It is calculated as a percentage by dividing the number of times the keyword appears on the page by the total number of words on the page.

In the past, some people believed that a high keyword density was important for SEO because it would help a web page rank well in search results for that keyword. However, this is no longer the case. In fact, overusing a keyword (known as "keyword stuffing") can actually hurt the ranking of a web page in search results.

Today, search engines use more sophisticated algorithms to understand the content of a web page and determine its relevance to a particular search query. Instead of focusing on keyword density, it's more important to create high-quality, relevant content that addresses the needs and interests of your target audience.

That being said, it can still be useful to include relevant keywords and phrases in the content of your web page as long as they are used naturally and in a way that adds value for the reader. This can help search engines understand the content of your web page and improve its visibility in search results. However, it's important not to overdo it and to focus on creating useful and informative content for your audience.

Keywords

Keywords and Keyword Phrases are crucial for SEO because they help to identify the content and focus of a website or piece of content. By conducting thorough keyword research and targeting relevant keywords, businesses can improve the effectiveness of their marketing and sales campaigns, as well as their social media presence and the quality of their content.

To find the best keywords for your business, you can use analytics tools to identify trending terms and phrases, and then narrow down your list to the 100 most important and relevant keywords. The most effective keywords for SEO are often those that have a high search volume but low competition. By focusing on these keywords, you can improve the ranking of your website and increase its visibility to potential customers.

Keyword Stuffing

Keyword stuffing is the practice of overusing a particular keyword or phrase in the content of a web page in an attempt to manipulate the ranking of the web page in search results. It involves adding the keyword or phrase to the content in an unnatural or excessive way, often at the expense of the overall quality and readability of the content.

In the past, some people believed that keyword stuffing could help a web page rank well in search results for a particular keyword. However, this is no longer the case. Today, search engines use more sophisticated algorithms to understand the content of a web page and determine its relevance to a particular search query. Keyword stuffing is generally seen as a spammy and unethical practice that can actually hurt the ranking of a web page in search results.

In addition to being ineffective for SEO, keyword stuffing can also be detrimental to the user experience. When a web page is stuffed with keywords, it can be difficult to read and understand, and it may not provide the information or value that the reader is seeking. This can lead to a high bounce rate (when users leave a website quickly after arriving) and a low conversion rate (when users take the desired action, such as making a purchase or filling out a form).

To optimize a web page for SEO, it's important to create high-quality, relevant content that addresses the needs and interests of your target audience. This means using keywords and phrases naturally and in a way that adds value for the reader, rather than stuffing the content with keywords in an attempt to manipulate the ranking.

Latent Semantic Indexing (LSI)

Latent semantic indexing (LSI) is a method used by search engines to understand the relationship between words and concepts in the content of a web page. It is based on the idea that words that are related to one another will tend to occur together in the same content.

For example, if a web page is about dogs, it is likely to include words such as "bark," "fetch," and "leash," which are related to the concept of dogs. By analyzing the words and concepts that tend to occur together, search engines can better understand the content of a web page and how it relates to a particular search query.

LSI can be an important factor in SEO because it can help search engines understand the context and meaning of the content on a web page. By including LSI keywords and phrases in the content of a web page, you can help search engines understand the content and improve the visibility of the web page in search results.

To optimize a web page for LSI, it's important to include a variety of related words and phrases in the content that are relevant to the main topic of the web page. This can help search engines understand the context and meaning of the content and improve its relevance to a particular search query. However, it's important not to overdo it and to focus on creating high-quality, relevant content that is useful and informative for your target audience.

Landing Page

A landing page is a web page that is designed to be the entry point for a website or a specific section of a website. It is usually the page that a user arrives at after clicking on a link, such as a search result or an advertisement.

The purpose of a landing page is to convert visitors into customers or leads by providing them with information and a call-to-action that prompts them to take a desired action, such as filling out a form or making a purchase.

In the context of SEO, a landing page is an important factor in how search engines understand and rank a website. A well-designed and relevant landing page can help improve the visibility and ranking of a website in search results.

To optimize a landing page for SEO, it's important to focus on creating high-quality, relevant content that addresses the needs and interests of the target audience. The page should also be designed to be user-friendly and easy to navigate, with a clear and compelling call-to-action.

By optimizing your landing page for SEO, you can help improve the visibility of your website in search results and increase the chances of converting visitors into customers or leads.

Links

Hyperlinks, or links, are a common feature of websites and allow users to navigate between pages. There are two main types of links: doorway links and backdoor links. Doorway links are a form of spam that are designed to be noticed by bots, not humans, and may not appear in typical search results. They can clutter up search results and redirect users to a single page, regardless of the link they click on. Deep linking, a type of doorway linking, involves linking different pages of your own site to a specific page within the site. Backdoor links, on the other hand, can be beneficial as they increase the visibility of your site by allowing other websites to link back to it. These links can drive traffic to your site if the content is relevant and useful to users. Partner companies can also provide backdoor links to each other's sites.

Link Building

Link building is the practice of acquiring backlinks (links from other websites to your website) in order to improve the visibility and ranking of a website in search results. Backlinks are considered to be a vote of confidence in the quality and relevance of a website, and search engines use them as a factor in determining the ranking of a web page.

There are many different strategies and tactics that can be used for link building, including creating high-quality and relevant content that other websites will want to link to, reaching out to other websites and asking for links, and participating in online communities and forums related to your industry.

Link building is an important aspect of SEO because it can help improve the visibility and ranking of a website in search results. However, it's important to focus on building high-quality and relevant backlinks, rather than trying to acquire as many backlinks as possible. Search engines place more value on backlinks from high-quality, authoritative websites, so it's important to focus on building links from these types of websites.

It's also important to follow best practices for link building and to avoid tactics that are considered spammy or unethical, such as buying backlinks or participating in link schemes. These tactics can be harmful to a website's ranking and can result in penalties from search engines.

Local SEO

Local SEO is a type of search engine optimization that focuses on increasing a business's visibility in a specific location or community. It is often used by small businesses looking to improve their online presence in their local area, but it can also be used by larger organizations or agencies. Local SEO can be especially effective when a user searches for businesses or services "near me," as it helps to display results that are close to the user's current location. In order to appear in Google's "near me" results, a business must first set up a Google My Business account.

Local SEO can be an important factor in SEO because it can help businesses improve their visibility in search results and increase the chances of converting visitors into customers. However, it's important to focus on creating high-quality, relevant content that is useful and informative for your target audience.

Long-Tail Keywords

Long-tailed keywords are specific and detailed phrases that are used in search queries. They are typically longer and more specific than short-tailed keywords, which are more general and broad in nature. Long-tailed keywords are often used to target specific audiences or to target specific types of content. For example, a long-tailed keyword might be "best vegetarian restaurants in Portland," while a short-tailed keyword might be simply "restaurants."

In the context of SEO, long-tailed keywords can be useful because they can help target specific types of content and specific audiences. By including long-tailed keywords in the content of a web page, you can make it more relevant and targeted to a specific audience and improve its visibility in search results.

To optimize a web page for long-tailed keywords, it's important to include the keywords naturally in the content and to use them in a way that adds value for the reader. It's also important to use a variety of related keywords and phrases to help search engines understand the content and context of the web page.

Overall, long-tailed keywords can be an effective way to improve the SEO of a web page and to target specific audiences and types of content.

Mobile Optimization

Mobile optimization is the process of designing and developing a website in a way that makes it easy to use and navigate on a mobile device, such as a smartphone or tablet. It involves optimizing the layout, content, and functionality of a website to provide a good user experience on a mobile device.

Mobile optimization is important for SEO because more and more people are using mobile devices to access the internet. If a website is not optimized for mobile, it may be difficult for users to use and navigate, which can lead to a high bounce rate (when users leave the website quickly after arriving) and a low conversion rate (when users take the desired action, such as making a purchase or filling out a form).

To optimize a website for mobile, it's important to ensure that the layout and design of the website are responsive, meaning that they automatically adjust to the size and resolution of the device being used. It's also important to optimize the content of the website for mobile, including using larger fonts and buttons and simplifying the navigation.

By optimizing a website for mobile, you can improve the user experience and the visibility of the website in search results, which can lead to increased traffic and conversions.

Meta Description

Meta descriptions are small pieces of text that provide information about how search engines should present a website in search results. They are usually displayed in a smaller font size than the meta title, and they appear just below the meta title. Meta descriptions are important because they provide a short summary of the website and can help to encourage users to click on the website in search results.

Meta descriptions are important for SEO because they can help to improve the visibility of a website in search results. However, it's important to focus on creating high-quality meta descriptions that are relevant to the content of the website and that encourage users to click on the website. It's also important to avoid keyword stuffing, which is the practice of including too many keywords in the meta description.

To optimize a website for meta descriptions, it's important to include relevant keywords in the meta description and to use them in a way that adds value for the reader. It's also important to include a call to action, such as "click here" or "learn more," to encourage users to click on the website.

Meta Tags

Meta tags are important for SEO because they provide additional information about a web page to search engines and users. There are several types of meta tags, including the title tag, meta description, and meta keywords tag.

The title tag is an HTML element that specifies the title of a web page. It appears in the browser's tab and is also used by search engines to understand the content of the page. The title should be descriptive and accurately reflect the content of the page, and it is a good idea to include relevant keywords in the title as well.

The meta description is an HTML attribute that provides a brief summary of the content of a web page. It appears in the search engine results page (SERP) below the page title and can help give users a better understanding of what the page is about. The meta description should be concise and accurately describe the content of the page, and it is a good idea to include relevant keywords as well.

The meta keywords tag is an HTML element that is used to provide a list of keywords that are related to the content of a web page. It is not used as much as it used to be, but it can still be helpful in some cases.

By properly using meta tags, it is possible to improve the visibility and understanding of a web page in search results and provide a better user experience for visitors.

Natural Language Processing (NLP)

Natural language processing (NLP) is a field of computer science that focuses on the interaction between computers and humans using natural language. It is a complex area of study that involves understanding how humans communicate, and how to design systems that can interpret and respond to those communications in a meaningful way.

In the context of search engine optimization (SEO), NLP can be important because it can help search engines understand the content of a webpage and determine how relevant it is to a given search query. For example, if a search engine uses NLP to understand the content of a webpage, it can better determine whether that page is relevant to a user's search for "cat toys," even if the page doesn't include the exact phrase "cat toys."

There are many ways that NLP can be used to improve SEO. For example, it can be used to identify the main topics and themes of a webpage, to extract structured data from unstructured text, and to understand the relationships between different entities mentioned on a webpage. All of these things can help search engines better understand the content of a webpage and improve its ranking in search results.

Off-Page SEO Optimization

Off-page SEO optimization refers to activities that are performed outside of a website to improve its ranking in search results. It is an important aspect of SEO because it can help improve the visibility and authority of a website in search results.

Some common off-page SEO optimization techniques include:

  • Link building: Acquiring backlinks from other high-quality, relevant websites can help improve the ranking of a website in search results.
  • Social media marketing: Promoting a website on social media platforms and engaging with users can help increase the visibility of a website and drive traffic to it.
  • Local SEO: Optimizing a website for local search results, such as by including the business's address and phone number, can help improve its ranking in local search results.
  • Reputation management: Monitoring and managing the reputation of a website online, including by responding to reviews and managing negative content, can help improve its ranking in search results.

By performing off-page SEO optimization activities, you can help improve the visibility and authority of a website in search results and drive more traffic to it.

On-Page SEO Optimization

On-page SEO optimization refers to activities that are performed within a website to improve its ranking in search results. It is an important aspect of SEO because it can help search engines understand the content and context of a website and improve its visibility in search results.

Some common on-page SEO optimization techniques include:

  • Keyword optimization: Including relevant and targeted keywords and phrases in the content, titles, and meta tags of a web page can help improve its ranking in search results.
  • Content optimization: Creating high-quality, relevant, and informative content that addresses the needs and interests of the target audience can help improve the ranking of a web page in search results.
  • Meta tag optimization: Including relevant and descriptive meta tags (such as the title tag and the meta description) can help improve the visibility of a web page in search results.
  • Headings and structure: Using appropriate headings (H1, H2, etc.) and a logical and hierarchical structure for the content can help search engines understand the content and context of a web page and improve its ranking in search results.

By performing on-page SEO optimization activities, you can help improve the visibility and ranking of a website in search results and drive more traffic to it.

Organic vs Paid Search

Organic searches are designed to be relevant and valuable to users, which makes them more likely to rank well with search engines. These searches are not paid for and are based on the quality and relevance of the content. In contrast, paid searches, or advertisements, appear in search results with the label "Ad" next to them. While ads can automatically boost a website's ranking, they may be less effective at attracting clicks due to the "Ad" label and the potential use of ad blockers by users. In general, organic searches are considered more trustworthy and valuable to users than paid ads.

Page Rank

PageRank is a metric developed by Google that measures the importance and authority of a web page. It is based on the idea that a web page that is linked to by many other high-quality and relevant websites is likely to be important and authoritative itself.

PageRank is calculated using a complex algorithm that takes into account the number and quality of links pointing to a web page, as well as the importance and relevance of the linking websites. A web page with a high PageRank is likely to rank well in search results, while a web page with a low PageRank is likely to rank poorly.

PageRank is one of many factors that Google uses to determine the ranking of a web page in search results. It is not the only factor, and it is not the most important factor. Google's algorithms are designed to provide the most relevant and useful search results for users, and they take into account a wide variety of factors beyond PageRank.

PageRank is not a publicly available metric, and it is not something that can be directly influenced or controlled. However, by creating high-quality and relevant content and acquiring backlinks from other high-quality and relevant websites, you can improve the chances of your web page ranking well in search results.

Page Speed

Page speed is important for SEO because it can impact the user experience and the performance of a website. When a web page loads slowly, it can be frustrating for users and may lead them to leave the page before it finishes loading. This can increase the bounce rate (the percentage of visitors who leave a website after viewing only one page) and decrease the amount of time visitors spend on the site. Both of these factors can negatively impact the search engine rankings of the page.

In addition to the impact on the user experience, page speed is also a ranking factor for search engines. This means that faster loading times can help improve the search engine ranking of a page. This is because search engines want to provide the best possible results to their users, and faster loading times can be a key factor in determining the quality of a website.

There are a number of factors that can affect the page speed of a website, including the size and number of images, the complexity of the code, and the performance of the server. By optimizing these factors and working to improve the page speed of a website, it is possible to improve the SEO of the site.

PBNs

Blogs are online platforms that publish content and advice from experts in various fields. Many blogs are open to the public and can build followings by producing high-quality content. Bloggers often link to each other when they find an existing blog that covers a topic well, rather than rewriting the information themselves. These legitimate backlinks can be beneficial for search ranking, as Google rewards websites and blogs that provide accurate and helpful content that is valued by others.

On the other hand, a Private Blog Network (PBN) is a network of blogs that is created by purchasing expired domains with high domain authority and then using these blogs to link back to a business's website in order to improve its ranking. This practice is considered unethical and is banned by Google. It may temporarily boost a website's ranking, but Google may also penalize the website by removing its ranking or taking other action.

Redirects

Redirects are a way to send users and search engines to a different URL than the one they originally requested. They are often used to redirect traffic from an old or deprecated URL to a new one, or to redirect traffic from a non-preferred domain to the preferred domain.

There are several types of redirects that can be used, including:

  • 301 redirect: A permanent redirect that tells search engines that the old URL has been permanently moved to the new URL.
  • 302 redirect: A temporary redirect that tells search engines that the old URL has been temporarily moved to the new URL.
  • Meta refresh: A type of redirect that uses a meta tag in the HTML of a web page to send users to a different URL.
  • JavaScript redirect: A type of redirect that uses JavaScript to send users to a different URL.

In the context of SEO (search engine optimization), redirects can be an important tool for managing the URLs of a website. By using redirects correctly, you can help ensure that users and search engines are directed to the correct URL and that the authority and ranking of a website is not lost when URLs change.

However, it's important to use redirects carefully and to avoid using too many redirects, as they can slow down the loading time of a web page and can potentially confuse search engines.

Robots META Tag "nofollow"

The Robots META tag is an HTML tag that can be used to provide instructions to search engine crawlers about how to index a specific webpage. The "nofollow" attribute is a value that can be used within the Robots META tag to indicate that a web page should not be followed by the crawler.

The "nofollow" attribute is used to tell search engine bots not to follow the links on the page, and not to pass link equity (PageRank, authority, trust) through those links.

It is important to note that while the "nofollow" attribute can be useful for controlling how search engine crawlers index a web page, it may not necessarily prevent the page from being indexed altogether.

Referring Domains

Referral domains in SEO refer to the websites that are linking to a specific website. These links can be considered "votes of confidence" for the linked-to website, and can help to improve its search engine rankings. The number and quality of referral domains can be an important factor in determining a website's overall authority and trustworthiness. Additionally, referral domains can also be a way to drive targeted traffic to a website. So, referral domains are important in SEO because they can help to improve search engine rankings and drive targeted traffic to a website.

Robots.txt

Robots.txt is a file that is used to instruct web robots (also known as crawlers or spiders), such as those used by search engines, on which pages or files they should and should not access when they visit a website.

The Robots.txt file is placed in the root directory of a website, and it can be used to block web robots from accessing specific pages or files on the website. For example, you might use Robots.txt to block web robots from accessing a staging or development version of a website that is not ready for public view.

In the context of SEO (search engine optimization), Robots.txt can be an important tool for controlling which pages and files on a website are indexed by search engines. By blocking web robots from accessing certain pages or files, you can help ensure that only the most relevant and important pages on a website are included in search results.

However, it's important to note that Robots.txt is only a suggestion to web robots, and it does not guarantee that a web page will not be indexed by search engines. Some web robots may ignore the instructions in the Robots.txt file, and search engines may still index pages on a website even if they are blocked in Robots.txt.

Therefore, it's generally a better practice to use other methods, such as the noindex meta tag, to block specific pages or files from being indexed by search engines.

Schema Markup

Schema markup is a type of structured data that is added to a web page to provide additional context and information about the page's content. more relevant and accurate search results.

One of the main benefits of schema markup for SEO is that it can help improve the visibility of a website in search results. By adding schema markup to a page, it is possible to provide search engines with additional information about the page's content, such as the type of content (e.g., a recipe, a product, an event), the date it was published, and any related images or videos. This can help search engines better understand the content of the page and improve its ranking in search results.

In addition to improving visibility in search results, schema markup can also provide a better user experience for visitors by displaying more relevant and accurate search results. For example, if a user searches for a specific type of product, the search results may include a rich snippet with additional information about the product, such as its price, availability, and reviews. This can help users find the information they are looking for more quickly and increase the likelihood that they will visit the website.

Overall, schema markup is an important tool for improving the SEO and user experience of a website.

One example of a schema markup is the "Organization" schema, which can be used to provide information about a company or organization, such as its name, address, phone number, and social media profiles. Here is an example of how the Organization schema might be implemented in HTML:

image description

This code uses the "itemscope" and "itemprop" attributes to indicate that the elements within the "Organization" div contain information about the organization. The "itemtype" attribute is used to specify the specific schema being used (in this case, "Organization"). This example shows the name, address, phone number, and website of the organization, search engines can read this information and show this to the user when the website is searched.

SERP

The search engine results page (SERP) is the list of pages that are displayed when you search for something online using a search engine. It includes the results of your query, both paid advertisements and organic results.

SERPs are useful for examining data about pages, such as keywords, titles, meta descriptions, and other SEO metrics. Some search engines, such as Google, allow businesses to bid for ad space on the SERP, which can make their website appear at the top of the list. Additionally, there may be features that blend organic and paid results, such as Google's local business listings.

Sitemap

A sitemap is a file that lists the pages on a website. It can be used to help search engines crawl a website more efficiently and provide a better user experience for visitors by displaying more relevant and accurate search results.

There are two main types of sitemaps: XML sitemaps and HTML sitemaps. XML sitemaps are used to provide search engines with information about the pages on a website, such as the date they were last updated, how often they are updated, and whether they are accessible to web robots. HTML sitemaps are used to provide visitors with a list of links to the pages on a website.

Both XML and HTML sitemaps can be useful for SEO. XML sitemaps can help search engines crawl a website more efficiently, which can help improve the visibility of a website in search results. HTML sitemaps can also help improve the user experience by providing visitors with a list of links to the pages on a website, which can help them find the information they are looking for more quickly.

Overall, sitemaps are an important tool for improving the SEO and user experience of a website.

Server Response Time

Server response time is the amount of time it takes for a server to respond to a request from a web browser. It is an important factor in SEO because slower response times can lead to a poor user experience and may impact search engine rankings.

There are a number of factors that can affect server response time, including the size and complexity of the website, the performance of the server, and the amount of traffic the site receives. When a server is overloaded or underpowered, it can take longer to respond to requests, resulting in slower loading times for the website.

To improve server response time and the performance of a website, there are a few things that can be done:

  • Optimize the website code: This can include minimizing the use of large images and other resources, using caching to speed up the loading of frequently accessed pages, and reducing the number of redirects and plugins.
  • Upgrade the server: If the server is underpowered or not able to handle the traffic the website receives, upgrading to a more powerful server or using a content delivery network (CDN) can help improve performance.
  • Monitor and optimize server performance: Regularly monitoring server performance can help identify bottlenecks and other issues that may be impacting response time. This can include optimizing database queries, reducing the number of unnecessary processes running on the server, and implementing load balancing to distribute traffic more evenly.

By taking these steps, it is possible to improve server response and the overall performance of a website.

SEO Mistakes

  • Failing to optimize images and videos with alt text and relevant file names.
  • Not having a clear and user-friendly navigation structure.
  • Not regularly updating and maintaining the site.
  • Not having a mobile-friendly design.
  • Ignoring site security and server performance issues.
  • Duplicating content on the site instead of creating original content or thoroughly rewriting existing content.
  • Not properly indexing the site, which makes it harder for search engines to crawl and understand its content.
  • Not using analytics tools to track and understand the performance of the site.
  • Neglecting to conduct keyword research and prioritize local searches.
  • Not including internal links within the site to help users navigate and discover more content.

SEO Tips

  • Remove elements that slow down the site and any links to outdated or unrelated sites.
  • Focus on creating content that is useful and informative for users, rather than trying to manipulate search engines.
  • Regularly check all links on the site to ensure they are functioning and up-to-date.
  • Keep track of popular keywords and use them appropriately in your content.
  • Utilize metadata effectively to provide information about your website to search engines.
  • Create concise, informative snippets of content that highlight the most important aspects of your site.
  • Use header tags, such as H1 and H2, to break up your content and make it easier to read.
  • Include internal links within your site to help users navigate and discover more of your content.
  • Use alt text for images to describe their contents and make them more accessible to users with visual impairments.

Sitemap

A sitemap is a file that lists all the pages on your website. It allows search engines to more easily discover and crawl your site's pages. This can be particularly useful if your website has a lot of pages, or if some of your pages are not easily accessible through the normal navigation of your site.

Having a sitemap can help search engines understand the structure of your site and improve its indexing, which can lead to better search rankings. It's also a good way to make sure that all of the pages on your site are being crawled and indexed, which can help your site's visibility in search results.

In addition to helping with search engine optimization, a sitemap can also be useful for users who are trying to navigate your site. It can provide a list of all the pages on your site, making it easier for users to find what they're looking for.

Sitemap Submission

Submitting a sitemap to search engines can be important for SEO because it helps search engines discover and crawl your website's pages. A sitemap is a file that lists all the pages on your website and provides additional information about each page, such as when it was last updated and how important it is in relation to other pages on your site. By submitting a sitemap to search engines, you can ensure that they are aware of all the pages on your website and can crawl them more efficiently. This can be especially important for websites with a large number of pages or pages that are not linked to from other pages on the site.

Sitemap submission can also be helpful for SEO because it allows you to specify the importance of different pages on your website. This can help search engines understand which pages on your site are the most important and should be given higher priority when crawling. Additionally, sitemap submission can help search engines discover pages on your website that may not be easily discoverable through other means, such as pages that are only linked to from obscure pages on your site or pages that are not linked to from any other pages. By making it easier for search engines to discover and crawl all the pages on your website, sitemap submission can help improve the chances that your website will be properly indexed and ranked in search results.

Google and other search engines do automatically crawl and index sitemaps, as long as they are properly formatted and can be accessed by search engines. When you submit a sitemap to a search engine, the search engine will use the information in the sitemap to discover and crawl the pages on your website. However, it is important to note that submitting a sitemap does not guarantee that all the pages on your website will be indexed. The search engine may still decide not to index certain pages for a variety of reasons, such as if the pages are low quality or if they are deemed to be duplicates of other pages.

Additionally, it is important to keep in mind that search engines will still discover and crawl pages on your website even if you do not have a sitemap. However, a sitemap can make it easier for search engines to discover and crawl all the pages on your website, especially if your website has a large number of pages or if the pages are not linked to from other pages on the site. For this reason, sitemap submission can be a helpful part of an overall SEO strategy, even though it is not a requirement for getting your pages indexed.

Snippets

A snippet is a short summary of a web page or document that appears in the search results when someone performs a query. It typically includes the title of the page or document, as well as a brief description or excerpt of the content. The purpose of the snippet is to give the searcher an idea of what the web page or document is about and whether it is relevant to their search query. Snippets are intended to help searchers make informed decisions about which search results to click on and visit.

There are two types of snippets:

  • Organic snippets: These are the snippets that appear in the search results when someone performs a query. They are generated automatically by the search engine, based on the content of the web page or document and the search query.
  • Featured snippets: These are special snippets that appear at the top of the search results, above the organic snippets. They are intended to provide a quick and concise answer to a searcher's question or query. Featured snippets are chosen by the search engine based on the relevance and quality of the content, and they can be either a paragraph of text or a list.

Optimizing snippets is an important part of SEO because they can help increase the visibility and traffic to a website. This is because a well-written and relevant snippet can entice searchers to click on the link and visit the web page or document, which can lead to more traffic and potentially more business or conversions.

Structured data

Structured data is a standardized format for providing information about a web page or document and classifying the content on the page. It allows search engines to understand the content of a web page or document more easily and accurately, and to present it in a way that is more useful to searchers.

There are several types of structured data that can be used in SEO, including:

  • Microdata: This is a set of tags that can be added to the HTML code of a web page to provide additional information about the page and its content. Microdata tags use a standardized vocabulary called schema.org, which is recognized by major search engines.
  • JSON-LD: This is a type of structured data that uses JavaScript Object Notation (JSON) to provide additional information about a web page or document. JSON-LD is typically added to the head or body of a web page, and it is designed to be easy to read and understand for both humans and machines.
  • RDFa: This is a set of attributes that can be added to the HTML code of a web page to provide additional information about the page and its content. RDFa stands for "Resource Description Framework in attributes," and it is based on the W3C's RDF standard.

Using structured data can help improve the visibility of a web page or document in search results and make it more useful to searchers. It can also help search engines understand the content of a web page or document more accurately, which can lead to better rankings and more relevant search results.

Semantic SEO

Semantic SEO is a type of search engine optimization that focuses on the meaning and context of the content on a website, rather than just the individual keywords. The goal of semantic SEO is to improve the search engine's understanding of the website's content and to provide a better user experience for visitors by delivering more relevant and accurate search results. This can be achieved through techniques such as using related and long-tail keywords, properly structuring content with headings and subheadings, and using schema markup to provide additional context about the content on the website.

Title Tags

In the context of search engine optimization (SEO), a title tag is an HTML element that specifies the title of a web page. The title tag is typically displayed in the search results as the clickable headline for a web page, and it is also used as the title of the web page when it is added to a user's browser bookmarks or favorites.

Title tags are an important factor in SEO because they help search engines understand the content and subject matter of a web page. They also help searchers understand what the web page is about and whether it is relevant to their search query. As a result, title tags play a significant role in determining the ranking of a web page in the search results and in the searcher's decision to visit a web page.

Here's an example of a title tag:

<title>Example Title</title>

In this example, "Example Title" is the title of the web page. It is important to include a descriptive and relevant title for each page on your website, as this can help improve the visibility of the page in search engine results and provide a better user experience for visitors. The title should be concise and accurately reflect the content of the page. It is also a good idea to include relevant keywords in the title, as this can help improve the search engine ranking of the page.

To optimize title tags for SEO, it is important to include relevant and descriptive keywords, as well as the name of your business or website. The title should be concise and accurately reflect the content of the web page. It is also important to avoid spamming or stuffing the title with too many keywords, as this can be seen as spam and may result in lower rankings or penalties from search engines.

Technical SEO

Technical SEO refers to the website best practices that are recognized and rewarded by search engines with higher rankings, such as good content, security, formatting, and links. Technical SEO is a crucial aspect of "on-page" optimization, which involves improving the elements of a website that are within the website owner's control. While even the best websites can suffer from technical issues over time, regularly conducting Technical SEO audits and fixing any issues can help to maintain or improve a website's ranking. Technical SEO is an important factor in ensuring the overall health and performance of a website.

Unnatural Link

An unnatural link is a link that is not natural or organic. It is typically a link that is created for the sole purpose of improving the search engine ranking of a web page or website. Unnatural links are typically created by a third party, such as a link building service, and they are often created in bulk and distributed across a large number of websites. Unnatural links are considered to be spam by search engines, and they can result in penalties or lower rankings for the website that they are associated with.

Unique Content

Unique content is content that is not duplicated or copied from another source. It is original and has not been published elsewhere. Unique content is important for SEO because it helps search engines understand the content of a web page or document more accurately and provide more relevant search results. It also helps to establish the authority of a website and build trust with searchers. Unique content can be created by writing original content or by rewriting existing content to make it more unique.

User Intent

User intent is the reason why a user is searching for a particular term. It is the purpose or goal of the search query. User intent can be determined by analyzing the search query and the results that are returned by the search engine. User intent can be used to determine the best way to optimize a web page or website for SEO. For example, if a user searches for "how to make a cake", the user intent is to learn how to make a cake. If a user searches for "cake recipes", the user intent is to find a recipe for a cake. User intent can also be used to determine the best keywords to target for SEO. For example, if a user searches for "how to make a cake", the user intent is to learn how to make a cake. If a user searches for "cake recipes", the user intent is to find a recipe for a cake.

UX (user experience) for SEO

UX (user experience) for SEO refers to the design and functionality of a website that affects how users interact with it, and how well it satisfies their needs and goals. A good UX can improve a website's search engine rankings by making it more user-friendly and easy to navigate, which can increase the likelihood of users spending more time on the site and engaging with its content.

Some key elements of good UX for SEO include:

  • Navigation: A clear and intuitive navigation structure can make it easy for users to find what they are looking for and for search engines to understand the website's structure and content.
  • Content: High-quality, relevant, and useful content can attract and retain users and improve the website's search engine rankings.
  • Speed: A fast loading website can improve the user experience and prevent users from leaving the site prematurely.
  • Responsiveness: A website that is optimized for mobile devices can improve the user experience and make it accessible to a wider audience.
  • Accessibility: A website that is accessible to users with disabilities can improve the user experience and make the website more inclusive.
  • Engagement: A website that is engaging can keep users on the site longer and make them more likely to return.

By focusing on UX, a website can create a better experience for its users, which can lead to more engagement, higher search engine rankings, and ultimately more conversions.

Video SEO

Video SEO is the practice of optimizing video content for search engines in order to increase its visibility and ranking. With the rise of platforms like TikTok, video SEO has become increasingly important. The ranking of a video is influenced by how users interact with it, such as by watching, liking, or sharing it. The more views a video receives, the higher it will tend to rank, and the higher its ranking, the more views it is likely to get.

To optimize your video for SEO, you can:

  • Choose topics that are likely to be of interest to viewers.
  • Ensure that your videos have high resolution and clear audio.
  • Include accurate closed captions for users who are deaf or hard of hearing.
  • Use interesting thumbnails to draw attention to your videos.
  • Include timestamps so that users can easily navigate to specific parts of the video if they wish.

Voice search optimization

Voice search optimization is the process of optimizing a website or web content for voice-activated search queries, such as those made through virtual assistants like Apple's Siri, Amazon's Alexa, and Google's Assistant. Voice search is becoming increasingly popular as more and more people use virtual assistants and smart speakers to search the internet and perform tasks. As a result, it is important for businesses and website owners to optimize their content for voice search in order to be found and to provide a good user experience for those using voice search.

To optimize a website for voice search, there are several factors to consider:

  • Use natural language: Voice search queries are typically longer and more conversational than typed search queries. To optimize for voice search, it is important to use natural language and include long-tail keywords in your content.
  • Use structured data: Structured data, such as schema markup, can help search engines understand the content of your website and present it in a way that is more useful for voice search.
  • Use question-based keywords: Voice search queries are often in the form of questions, so it is important to include question-based keywords in your content.
  • Optimize for local search: Many voice search queries are related to local businesses and services, so it is important to optimize your website for local search by including your business name, address, and phone number on your website and by claiming your Google My Business listing.

By following these best practices, you can improve the chances of your website being found through voice search and provide a better user experience for those using voice search to find your business.

White Hat SEO

White hat SEO refers to the use of ethical, aboveboard tactics to improve the ranking of a website in search engine results. It involves following search engine guidelines and best practices for SEO, as opposed to using deceptive or manipulative tactics, which is known as black hat SEO. White hat SEO is generally considered the most effective and sustainable way to improve a website's ranking, as it focuses on providing value to users rather than trying to trick search engines. It is also the preferred approach for many businesses, as it aligns with their values and avoids the risk of being banned by search engines.

XML Sitemap

An XML sitemap is a file that lists the URLs of a website in a structured format, along with additional information about each URL, such as when it was last updated and how important it is relative to other URLs on the site. XML sitemaps are used to help search engines discover and crawl the pages on a website.

There are several benefits to using an XML sitemap:

  • Improved crawlability: An XML sitemap can help search engines discover pages on a website that they may not have found through normal crawling processes. This can be especially useful for websites with a large number of pages or pages that are not easily accessible through links on the site.
  • Increased indexation: By providing search engines with information about the URLs on a website, an XML sitemap can help increase the chances that those URLs will be indexed and included in the search results.
  • Better organization: An XML sitemap can help organize the pages on a website into a logical structure, making it easier for search engines to understand the content and subject matter of the site.
  • Enhanced visibility: By providing search engines with information about the importance of each URL on a website, an XML sitemap can help improve the visibility of those URLs in the search results.

To create an XML sitemap, you can use a sitemap generator tool or manually create the file using a text editor. The file should be placed in the root directory of the website and submitted to search engines through the webmaster tools or search console for that website.

Yahoo Site Explorer

Yahoo Site Explorer was an important tool for SEO because it allowed users to view information about backlinks to a website, including the anchor text used in the link, the linking page's PageRank, and other information. This data is valuable for SEO because backlinks are one of the key factors that search engines use to determine a website's relevance and authority. By analyzing the backlinks to a website, users can get a sense of which websites are linking to them, what keywords are being used in the anchor text, and how authoritative the linking websites are. Additionally, there are many alternatives tools available like Ahrefs, SEMrush, Majestic, etc. that offer similar functionality and allow users to monitor their own backlinks and check for any unnatural links and also to check the backlinks of their competitors to understand the backlink profiles of the top-ranking websites in their niche.

Yandex

Yandex is a search engine that is popular in Russia and other countries of the former Soviet Union. It is the most popular search engine in Russia and holds a market share of around 55%, while Google holds around 40%. It has its own set of ranking factors and algorithms, and it's important for websites targeting these regions to optimize for Yandex in addition to Google. Yandex also offers a variety of services, including email, cloud storage, online translation, and more. It also has a browser and an app store, as well as a news aggregation service. Yandex also has a mobile operating system called Aurora, which is based on Android. As a search engine Yandex also has its own webmaster guidelines, which are similar to those of Google, but there are some specific features and requirements. For example, Yandex has a feature called "Yandex.Metrica" which is a web analytics service that is similar to Google Analytics, and it's important for website owners to use it to track their website's performance and make data-driven decisions. It's important to consider Yandex as part of your SEO strategy if you're targeting audiences in the countries where it is popular to ensure that your website is visible to the largest possible audience.

YMYL

YMYL stands for "Your Money or Your Life" and it is a term used by Google to describe websites that can impact the happiness, health, financial stability or safety of users. These types of websites should have high-quality content and strive to provide accurate and trustworthy information. Examples of YMYL websites include financial institutions, health websites, and e-commerce sites that take payments. Google places a greater emphasis on the quality of content and user trust on YMYL websites due to the potential impact they have on the users' well-being. Google wants to ensure that users are presented with the most accurate, helpful, and reliable information possible, and it has implemented specific guidelines for YMYL websites. This means that YMYL websites should have a high standard for E-A-T (Expertise, Authoritativeness, Trustworthiness) of the website and its content, also the website's reputation and the reputation of the creators, authors, or reviewers of the content. To optimize YMYL websites for SEO, it is important to ensure that the content is accurate, up-to-date, and well-researched. It should also be written in an easy-to-understand language and be free of errors, biases, and misleading information. Additionally, the website should be designed to be user-friendly, easy to navigate, and provide a positive user experience. It's important for website owners to consider YMYL guidelines when creating and maintaining their website, as failure to meet these standards can result in penalties that can negatively impact the website's visibility in search results.

Zero-Click Searches

Zero-click searches refer to the search queries where the user finds the answer to their question directly on the search engine results page (SERP) and does not need to click on any website. This happens when the search engine is able to provide the user with the information they are looking for, in the form of a featured snippet, answer box, knowledge graph, etc.

This type of search results is also known as "no-click searches" or "SERP-only results", and it's becoming increasingly common as search engines are getting better at understanding user intent and providing them with the most relevant and useful information.

For example, when a user searches for "what is the capital of France" the answer appears as a featured snippet on top of the search results, and the user doesn't need to click on any website to get the answer.

This phenomenon has an impact on SEO, as it reduces the number of clicks to websites and has the potential to lower the website's traffic. However, it also provides an opportunity for websites to be featured in the answer box, which can increase their visibility and credibility. Websites should strive to provide high-quality, accurate, and relevant content that can be featured in the answer box, to increase their chances of being featured in zero-click searches.

Zebra Algorithm

The Zebra algorithm is a term that is used to describe a supposed update to Google's algorithm that is said to have targeted spammy and low-quality websites. The name "Zebra" was given to the update due to the assumption that the update targeted websites that had a lot of identical or near-identical content across multiple pages, like the stripes on a zebra.

However, Google has not officially confirmed the existence of this algorithm or any specific update with this name. It's worth noting that Google makes thousands of updates to its algorithm each year, and many of these updates are not announced or confirmed by Google.

Therefore, it's possible that the Zebra algorithm is just a nickname given to a series of updates or changes that have been made to Google's algorithm, rather than a specific update with that name.

It's important to note that Google's algorithm is always evolving and changing, and the best way to maintain a healthy search engine presence is to focus on creating high-quality, relevant, and useful content, and to avoid any manipulative tactics or spammy practices.

Z-Pattern

The Z-pattern refers to the way users scan a webpage, following an invisible "Z" pattern where they first scan horizontally across the top of the webpage, then down the left side and then across the content. This pattern is based on research that has shown that the human eye tends to scan web pages in a specific pattern, starting at the top-left corner, then moving horizontally across the top of the page, then down the left side of the page, and finally across the content.

This pattern is important for SEO and web design because it can influence the way users interact with a website and how they engage with its content. By understanding the Z-pattern, web designers and marketers can design pages that are more likely to capture users' attention and keep them engaged.

For example, designers can place the most important information and elements of the website, such as headlines, calls-to-action, and other key information, in positions that are likely to be seen by users following the Z-pattern. This will make it more likely that users will see and interact with the information and elements that are most important to the website's goals.

It's worth noting that this pattern is not always followed by all users, some may have different reading and scanning patterns, but it's still a good practice to take into consideration when designing a webpage.

Zip-Code Targeting

Zip code targeting in the context of SEO refers to the practice of optimizing a website or ad campaign for specific geographic locations, typically by targeting users based on their zip code. This can be done through a number of different methods, including:

  • Optimizing the website's content and meta tags for specific locations, such as including the name of the city or zip code in the title tag, meta description, and content.
  • Creating location-specific landing pages that are optimized for specific locations, such as by including information about the services or products available in that area.
  • Using location-based keywords in the website's content, such as including the name of the city or zip code in the keywords.
  • Using location-based keywords in pay-per-click (PPC) ads, such as by targeting users in specific zip codes or cities.
  • Creating location-based schema markup to signal to search engines the location of a business or service.

Zip code targeting can be particularly beneficial for local businesses that are trying to increase their visibility in search results for specific geographic areas. By targeting users in specific locations, businesses can increase their chances of being found by users who are searching for products or services in their area.

Zombie Pages

In SEO, a "zombie page" refers to a web page that is still indexed by search engines, but is no longer being actively maintained or updated by the website's owner. These pages may have been removed from the site's navigation or otherwise de-emphasized, but they continue to exist on the site and can still be accessed by visitors. Zombie pages can negatively impact a website's SEO, as they may be seen as low-quality or irrelevant by search engines, and may also create a poor user experience. To address this issue, website owners should regularly review and remove any zombie pages from their site.

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What to expect when you engage with our SEO experts…

  1. Initial Conversation – discuss your business objectives and competition
  2. Keyword Budget – discuss relevant keywords for your audience and your monthly keyword budget
  3. Keyword Prioritization – prioritize your keywords based on difficulty, search volume and search intent
  4. Finalize Keywords – agree on the well-researched keywords
  5. On-Page Checklist – review tasks needed to make your website SEO friendly
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We measure SEO success by getting your keyword to rank on Google’s front page, which:

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What you get...

Website Diagnostics
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Off-Page SEO Implementation (Monthly Progress Report)
Keyword Trending
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PRICING

Monthly SEO Packages
Most Popular
Discounted Price*
* After 10% discount applied. 6-month subscription required.
Essential
Basic
Pro

Essential

Discounted Price
$999/Mo.
$899/Mo.
Regular Price
$999/Mo.
4 Targeted Keywords
1 Page (URL) Optimized
4 Keywords per Optimized Page

Basic

Discounted Price
$1,349/Mo.
$1,214/Mo.
Regular Price
$1,349/Mo.
6 Targeted Keywords
2 Pages (URLs) Optimized
Up to 5 Keywords per Optimized Page

Pro

Discounted Price
$1,698/Mo.
$1,528/Mo.
Regular Price
$1,698/Mo.
8 Targeted Keywords
3 Pages (URLs) Optimized
Up to 6 Keywords per Optimized Page
Discounted Price $999/Mo.
$899/Mo.
$1,349/Mo.
$1,214/Mo.
$1,698/Mo.
$1,528/Mo.
Regular Price $999/Mo. $1,349/Mo. $1,698/Mo.
# of Keywords Optimized 4 6 8
# of Pages (URLs) Optimized 1 2 3
# of Keywords per Optimized Page 4 Up to 5 Up to 6
*Prices continue at discounted rate
after the 6-month subscription
On-Page
Schema markup, heading tags, meta tags, XML sitemap, internal links, Image alt tags, robots.txt
5 pages or blogs optimized
10 pages or blogs optimized
20 pages or blogs optimized
Schema markup, heading tags, meta tags, XML sitemap, internal links, Image alt tags, robots.txt 5 pages or blogs optimized 10 pages or blogs optimized 20 pages or blogs optimized
Off-Page SEO
High DA/PA/UR* contextual backlinks from blogs
100
300
500
*Domain Authority (DA) or Page Authority (PA) or Domain Rating (DR) or URL Rating (UR): 49-20
Deliverables
Advanced Keyword Research
Site Audit
Initial On-Page and Technical SEO Report
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