Founded in 2017, newData is a Nashville-based analytics consultancy that makes data science solutions accessible to small and medium-sized businesses. Using our talented pool of data scientists, leading technologies, and strategic partnerships, newData provides personalized solutions, competitive pricing, and a satisfaction guarantee.

During my time holding analytical leadership positions at top Fortune and Media companies, I learned a thing or two about what works and what doesn’t in the field of data science. I have seen technology evolve, and I have seen companies respond by either adopting or dismissing new advancements depending on a variety of factors, including culture, data maturity, and tolerance for risk.  However, even for companies that do embrace a data-driven approach to decision-making, the path has often been needlessly circuitous and inefficient.

newData was founded on the intrinsic value of data science and its ability to transform, enhance, and empower businesses to achieve continuous improvement. As the saying goes, “95% of a good analysis is asking the right questions.” At newData, we believe the key to finding answers is identifying the problem that needs solving. Too often, solutions are offered before the right questions have been asked. On the other hand, often even when the business problem is well defined, the solution being offered may not be.

At newData, our passion is ensuring every business problem is explored and analyzed along with a multitude of potential solutions. What is most important to us is that the final solution will solve the problem most efficiently not only in the short-term, but in the long-term as well. That is why our process matters. At newData, our technology integration process, DREAM, focuses on six basic solutioning steps and practices: discovery, realization, education, action, and measurement. At the end of the day, there is nothing fancy about it—It is a straight-forward, targeted approach that works. DREAM begins immediately upon client engagement. You can learn more about it by watching a short video on how newData utilizes the process to achieve technology integration in various businesses.

Having a robust integration process in place enables newData to achieve our main business objective—to bridge the gap between the latest technologies and small- to mid-sized businesses. The way we see it, there is no reason a moderately sized company with a data-dependent business problem would not benefit from one of our customized data science solutions. A key differentiator between newData and our competitors is that we translate highly sophisticated machine learning algorithms into simple, repeatable data solutions. Our DREAM process is linear while also retaining the fluidity necessary to meet the individual needs of many different types of business with varying business problems. Our solutions are aligned to this process and personalized for every client so that newData can succeed in our business mission—to make data science accessible and achievable for businesses regardless of their size and data capabilities.

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How we make data science accessible