About newData

During my 30+ years holding marketing and risk analytics leadership positions at top Fortune and media companies, I learned a thing or two about what works and what doesn’t from an data and search optimization perspective. I have witnessed an on-going revolution in hyperconnectivity, big data, and artificial intelligence. I have seen companies reject and embrace innovations. For the latter group, however, acceptance did not always translate to efficiency; a data-driven approach to decision-making requires a holistic perspective of the integration of people and process along with the technology. Corporate culture, the level data maturity, and tolerance for risk have been strong influencers in the successful adoption of technology designed to optimize performance.

At newData, our goal is to bridge the gap between a business challenge and a solution involving optimization. Whether the solution is designed to improve brand credibility and organically attract the right audiences (SEO) or optimize data using predictive analytics and data visualization, they share a common purpose of making a positive financial impact. Similarly, our nearshore technical staffing solution enables our clients to offer quality IT and data science resources at a lower cost.  

We’re in the Nashville Metro Area

Founded in 2017, newData is a greater Nashville analytics consultancy that makes data optimization solutions (predictive analytics, data visualization and SEO) accessible to small and medium-sized businesses. Our talented data scientists and search-engine engineers provide a range of optimization solutions at competitive prices.

Our technology implementation process

We begin any engagement with our new clients by gaining an understanding of the business challenges and discovering new opportunities to cut costs or increase revenue. We show how your desired outcomes can be harnessed through data, technology, and analytics.  Our purpose is to help businesses close performance gaps and grow your share of the pie. 

Once we have a general understanding of your data, we continue our DREAM process by developing a business intelligence roadmap that includes best practices in design, dashboard development, analytics, implementation, and measurement. Our dashboards are easy to navigate, so they get used, and actionable, so they impact your bottom line.

While we are creating your dashboard, our development process is highly collaborative — we call it Iterative Dashboard Development (IDD). This means there are never any surprises because each dashboard is customized to fit your business like a glove.

After every engagement, we stay connected with you to ensure your business continues to reap the benefits of increased revenue, lowered costs, and mitigated risks.

 

D R E A M DISCOVERY REALIZATION EDUCATION ACTION MEASUREMENT

D in DREAM represents the DISCOVERY phase

  • During this initial phase, we meet with our future customer and ask a lot of questions. We learn about specific challenges and how data science may help close performance gaps.
  • A major take-away from the DISCOVERY phase is knowing what we are solving for (TARGET) and what levers (can be used to affect it.
  • We also contrast the business’ current “AS IS” state with a future “TO BE” state.
  • What you get is a BI Roadmap using KPIs (Key Performance Indicators) for your business.

R in DREAM represents the REALIZATION  phase

  • During this initial phase, we meet with our future customer and ask a lot of questions. We learn about specific challenges and how data science may help close performance gaps.
  • A major take-away from the DISCOVERY phase is knowing what we are solving for (TARGET) and what levers (can be used to affect it.
  • We also contrast the business’ current “AS IS” state with a future “TO BE” state.
  • What you get is a BI Roadmap using KPIs (Key Performance Indicators) for your business.

E in DREAM represents the EDUCATION phase

  • During the EDUCATION phase, we illustrate to users how insights from the implemented solution can be used to impact decision making.
  • Your business conducts User Acceptance Testing (UAT) to ensure that your BI solution works as expected before the solution gets deployed in a production environment.
  • After making any adjustments from UAT, we conclude the EDUCATION phase by training other users in the business.

A in DREAM represents the ACTION phase

  • ACTION is how a person or a tool in the business applies the insights from our solution to an actionable lever. In other words, this is reaping the benefits of your new solution. We are available for questions and general guidance to ensure the process is working smoothly.

M in DREAM represents the MEASUREMENT  phase

  • During the final phase of DREAM, the implemented solution is measured versus a prior period or using a control group..

newData Tech Implementation

The combination of our people, technology and a proven implementation process enables us to give our customers superior solutions at competitive prices.

Ready to get started?

Let newData help
your business grow.