About newData


We are a small analytics company based in Nashville, TN.  Our target customers are small to mid-sized businesses with few or no analytic capabilities.  Our goal is to give our customers a competitive advantage by enabling data science in their businesses. 

ABOUT newData

Founded in 2017, newData is a Nashville-based analytics consultancy that makes data science solutions accessible to small and medium-sized businesses. We employ talented data scientists and search-engine engineers to provide a range of data-optimization solutions at competitive prices.


A word from our CEO

During my 30+ years holding marketing and risk analytics leadership positions at top Fortune and Media companies, I learned a thing or two about what works and what doesn’t in the field of data science. I have seen technology evolve, and I have watched companies respond by either adopting or dismissing new advancements depending on a variety of factors, including culture, data maturity, and tolerance for risk. However, even for companies that do embrace a data-driven approach to decision-making, the path has often been needlessly circuitous and inefficient. At newData, our primary business objective is to bridge the gap between cutting-edge technologies and the unique challenges of small and mid-sized businesses in order to optimize and personalize solutions for each of our clients.

newData was founded on the intrinsic value of data science and its ability to transform, enhance, and empower businesses to achieve continuous improvement. As the saying goes, “95% of good analysis is asking the right questions.” At newData, we believe the key to finding answers is identifying the problem that needs solving. Too often, solutions are offered before the right questions have been asked. On the other hand, even when the business problem is well defined, the solution being offered may not fit the problem.

At newData, our passion is ensuring every business problem is explored and analyzed along with a multitude of potential solutions. What is most important to us is that the final solution will solve the problem most efficiently not only in the short-term, but in the long-term as well. That is why our process matters. At newData, our proprietary technology integration process, DREAM, focuses on five basic solutioning steps and practices: discovery, realization, education, action, and measurement. At the end of the day, there is nothing fancy about our process—it is a straight-forward, targeted approach that works. You can learn more about it by watching this short video on how newData utilizes the process to achieve technology integration in various businesses.

Our team

Taymour Matin

Taymour Matin


Meet Taymour

Taymour Matin has been a thought leader in strategic analytics for over 20 years, having established, developed, and led analytics teams at Fortune companies such as Walmart, Wells Fargo, GE, Equifax, and BellSouth, as well as at the top 3 media agencies in New York City. As a pioneer in applying analytics to marketing strategy, he has significantly enhanced the financial performance of businesses by integrating proven approaches with client-specific innovations. He is passionate about using technology to make these same customer-centric strategies accessible to a whole new generation of businesses.

Jennifer Vogelfanger

Jennifer Vogelfanger


Meet Jennifer

With more than 25 years’ experience in Information Technology, Jenni liaises between business operations and technology, striving for excellence in meeting customer needs. At newData, Jenni continues to ensure that business problems get solved and important questions get answered. In our bifurcated world of technologists and lay businesspeople, bridging this gap makes all the difference.

Sara Brewington

Sara Brewington


Meet Sara

Sara’s knack for design and technology is a prime example of how function and form are both crucial parts of solutioning. Her analytic skills coupled with a strong foundation in business processes sets Sara apart as a dashboard developer. Her dashboards are easily navigable tools which answer critical business questions. She is equally adept at sourcing and integrating complicated data structures.

Ramesh Krishnamurti

Ramesh Krishnamurti


Meet Ramesh

Ramesh is a seasoned analytics professional with over 20 years of prior leadership roles at GE in the US and with Citibank in India. With his broad exposure to the Financial Services industry, Ramesh is able to identify and tap into the right marketing, operational, and risk solutions for both large and small clients. Ramesh has led data analytic centers and data science teams focusing on advanced analytics for key clients/partners to drive business and P&L growth.



Data Science Staffing

Meet our extended team

One of newData’s solutions is data science staffing using near-shore resources based out of Costa Rica.  Well, we practice what we preach.  Accessing a team of qualified data science professionals gives us a distinct competitive advantage.

Our technology and development partners


RapidMiner’s data science platform delivers transformational business impact for over 40,000+ organizations in every industry to drive revenue, reduce costs, and avoid risks.

Microsoft Power BI is an affordable solution that provides custom visualizations (available on the MS marketplace), seemless Excel integratoin, flexible data connectivity (direct and indrect data sources), personal gateway (autheniticate data from anwyhere), and interactivty (slice and dice data to get richer insights).


Tableau products are designed to put the user first, because  data analysis should be about asking questions and not about learning software. With built-in visual best practices, Tableau enables limitless visual data exploration without interrupting the flow of analysis.

Red Hat

Red Hat provides open source software products to enterprises. newData has partnered with Red Hat to leverage their platform while making their data more extensible using newData’s proprietary synthetic data generator.


Tonic creates realistic fake data that helps businesses overcome many of the restrictions of real production data.  Our partner uses proprietary de-identification technology that can be used to test, analyze and quality control.  Give us a call to see if your company is a good fit for synthetic data.


Novacomp is our Data Science nearshoring staffing partner based in Costa Rica. Besides Data Science, Nova offers diverse IT products and services, including agile software development, design, testing, implementation and maintenance – onacross diverse industries such as: Financial Services, Telecommunications, Healthcare, Logistics and Manufacturing.

Azul Arc newData Partner

Azul Arc is a digital product design and development company. newData partners with Azul Arc to integrate our data science solutions into client software and apps. Our synergy comes from a dual passion for innovation – in fact, newData co-authored a patent for our client.

We make data science accessible


Close your gaps in performance and uncover new opportunities using the Rapidminer Ai platform and our talented data scientists


Visualize your data and act on valuable insights using newData’s customized digital dashboards


Create a new data science team or augment an existing team using newData’s recruiting resources

Synthetic Data

Create data from scratch or clone existing data to be used for application development and to anonymize PII and PHI data,


Increase traffic and conversions to your website with organic search using targeted keywords

Google Ads

Increase targeted traffic within days usng industy-leading Google Ad bidding optimization

Why partner with newData?

Superior technology

Simple and thorough integration process

Competitive pricing

Post integration follow-through

Passionate people

Watch Video
    newData leverages superior technologies powered by automation and top data science talent. Technology and great people are not enough, however; they must be combined with sound processes. We integrate our technologically sophisticated solutions using a proven integration process we refer to as DREAM (Discovery, Realization, Education, Action, Measurement).

    The combination of our people, processes, and technologies serve to provide our customers with superior solutions at competitive prices, with customer satisfaction guaranteed.

    Mark Twain
    The secret of getting ahead is getting started.

    Mark Twain