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About newData

At newData, CEO and Founder Taymour Matin brings an substantial background in marketing and risk analytics from Fortune 50 and media companies. We are a data-driven solutions provider that assists businesses in achieving financial success by increasing revenue, decreasing costs, and reducing risks. Our implementation is thorough, including people, processes, and technology. Moreover, we also take into account corporate culture, data maturity, and tolerance for risk. An analytical mindset is embedded into all our services tailored to our clients’ individual objectives and challenges.

CEO
Taymour
  • Taymour is a key player in every stage of newData's process, from collaborating with team leaders to nurturing relationships with clients. He has a wealth of experience in analytics, gained at companies such as GE Capital, Wells Fargo and Walmart. Taymour holds a BA in International Business from GWU and an MBA from Seattle University.
Operations
Jenni
  • As a skilled translator of complex technical information, Jenni's qualifications have enabled her to excel as our customer liaison and project administrator. Jenni has specific experience working in sectors such as consulting and healthcare. Jenni earned her BSBA from Auburn University.
SEO
Eva
  • Eva is a well-rounded SEO professional with extensive experience in keyword research, marketing strategy alignment, competitor analysis, on-page SEO, technical SEO, and off-page backlinking management. She takes a data-driven approach to SEO.
Predictive Analytics
Shahzad
  • Shahzad leads our predictive analytics practice with a focus on machine learning, deep learning, NLP, computer vision and time series analysis.
Data Visualization
Idriss
  • Idriss is newData’s resident expert in developing digital dashboards. His focus is on KPI discovery, data transformation and integration, User Acceptance Testing (UAT), dashboard optimization, and storytelling.
Technology
Abdul
  • Abdul’s expertise in technology platforms includes Django, AWS (ECS, EC2, Fagate and Lambda), Celery, BS3, Scrapy, PostgreSQL, Flask and rest APIs. He works closely with our predictive analytics and business intelligence functions.

We’re in the Nashville Metro Area

newData is a Nashville analytics consultancy that was founded in 2017. We provide data optimization solutions, including predictive analytics, data visualization, and SEO, to small and medium-sized businesses at competitive prices. Our skilled data scientists and search engine engineers offer a range of optimization solutions.

Our technology implementation process

When working with new clients, we start by understanding their business challenges and identifying opportunities to reduce costs or increase revenue. We demonstrate how these desired outcomes can be achieved through data, technology, and analytics. Our goal is to help businesses close performance gaps and grow their market share.

Once we have a general understanding of the client’s data, we continue with our DREAM process, which involves creating a business intelligence roadmap that includes best practices in design, dashboard development, analytics, implementation, and measurement. Our dashboards are easy to use and actionable, so they can have a real impact on the client’s bottom line.

During the dashboard development process, we follow a highly collaborative approach called Iterative Dashboard Development (IDD). This means that the dashboard is customized to fit the client’s business perfectly, with no surprises.

After each engagement, we stay connected with the client to ensure that they continue to benefit from increased revenue, reduced costs, and mitigated risks.

D R E A M DISCOVERY REALIZATION EDUCATION ACTION MEASUREMENT

D in DREAM represents the DISCOVERY phase

  • During this initial phase, we meet with our future customer and ask a lot of questions. We learn about specific challenges and how data science may help close performance gaps.
  • A major take-away from the DISCOVERY phase is knowing what we are solving for (TARGET) and what levers (can be used to affect it.
  • We also contrast the business’ current “AS IS” state with a future “TO BE” state.
  • What you get is a BI Roadmap using KPIs (Key Performance Indicators) for your business.

R in DREAM represents the REALIZATION  phase

  • During this initial phase, we meet with our future customer and ask a lot of questions. We learn about specific challenges and how data science may help close performance gaps.
  • A major take-away from the DISCOVERY phase is knowing what we are solving for (TARGET) and what levers (can be used to affect it.
  • We also contrast the business’ current “AS IS” state with a future “TO BE” state.
  • What you get is a BI Roadmap using KPIs (Key Performance Indicators) for your business.

E in DREAM represents the EDUCATION phase

  • During the EDUCATION phase, we illustrate to users how insights from the implemented solution can be used to impact decision making.
  • Your business conducts User Acceptance Testing (UAT) to ensure that your BI solution works as expected before the solution gets deployed in a production environment.
  • After making any adjustments from UAT, we conclude the EDUCATION phase by training other users in the business.

A in DREAM represents the ACTION phase

  • ACTION is how a person or a tool in the business applies the insights from our solution to an actionable lever. In other words, this is reaping the benefits of your new solution. We are available for questions and general guidance to ensure the process is working smoothly.

M in DREAM represents the MEASUREMENT  phase

  • During the final phase of DREAM, the implemented solution is measured versus a prior period or using a control group..

newData Tech Implementation

Our team, technology, and proven implementation process allow us to provide superior solutions at competitive prices to our customers.

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