The Importance of Targeted Keywords

To succeed with any SEO plan, it is extremely important to choose the keywords and search phrases that will highlight your brand, anticipate your prospective customers’ purchase intent, and ultimately drive more traffic to your website.  Coming up with the right list of keywords can seem like a difficult task. However, we’re here to guide you through the process.

First, we’ll meet with you to ensure that we fully understand your business goals and challenges. Next, we’ll utilize this information, along with the findings from your SEO Website Audit and present you with a Prioritized List of suggested keywords. These are the keywords and phrases that we think will work for you, but you know your business best, so you get the final say on which keywords to launch into action and when. This is an iterative process that goes on until we are both satisfied that the keywords balance the anticipated search intent and keyword difficulty based on search volume, and difficulty. Results from some keywords are harder to achieve than others, so we will also provide you with stats on marketplace competitiveness for each keyword or phrase so that you can make an informed decision. Armed with all of this information, we’ll help you choose the SEO package that will help you achieve your business goals and objectives. Then we’ll get started with a request to access your website and Google accounts so that we can implement the on-page work.

Your search engine strategy must be flexible, dynamic and continual. It all matters. Once our SEO optimization works begins, we’ll keep you updated on our progress with three detailed monthly reports: